Senior Digital Marketing Professional

5 days ago


Durban, KwaZulu-Natal, South Africa Michael Page Full time
Position Summary

The Digital Marketing Specialist role involves overseeing digital marketing initiatives and providing technical expertise to ensure effective implementation of marketing strategies.

Key Responsibilities
  • Ensure brand consistent communications across all digital platforms, applying best practices in content design.
  • Demonstrate expert knowledge of desktop productivity and publishing applications (Word, Excel, Outlook, PowerPoint, Publisher, Visio).
  • Maintain an index of incoming and outgoing forms and reports to stakeholders, ensuring electronic document quality and standardization.
  • Utilize graphic design tools & principles, with a good understanding of multimedia formats, codecs, resolution, quality, compression, filters, layers, vectors, OCR, bitrate, etc.
  • Establish and maintain stock imagery for branding and marketing, standardizing colour palettes, fonts, and shapes.
  • Update email signatures to keep information relevant and leverage to communicate other campaign information simultaneously.
  • Provide technical input into re-branding or re-design exercises of engagement platforms to ensure all technical areas are addressed.
  • Manage day-to-day handling of channels such as LinkedIn, Facebook, Twitter, Instagram, YouTube, Google Reviews.
  • Manage all search engine optimization, appropriate tagging, identify keywords and trends.
  • Develop and maintain the FAQ database.
  • Review and refine ease of access to information, leveraging advancements in technology.
  • Monitor online platforms and report back on all external parties' publications.


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