Shopper Insights Specialist

3 days ago

Cape Town, Western Cape, South Africa Service Solutions Full time

SERVICE SOLUTIONS IS CURRENTLY SEEKING A HIGHLY MOTIVATED SHOPPER INSIGHTS SPECIALIST TO JOIN OUR TEAM.

The ideal candidate will have a strong background in category management, with advanced skills in MS Excel, IRi Temple & Space Planning software. They will be responsible for developing and implementing shopper insights-driven strategies to support MPD planning & specific segment challenges.

We are looking for a confident, assertive self-starter with a drive for results and highly motivated individual who can build effective working relationships and processes with the Sales and Marketing teams.

Key Responsibilities:

  1. Lead shopper insight and category insights, leading key initiatives from project development, management to completion
  2. Leadership for Category Vision and Drivers that enables customer teams to persuade key retail partners of the category strategy
  3. Create and deliver short and long term shopper insight initiatives, as prioritized by the management team, to support MPD planning & specific segment challenges to turn shoppers into buyers of our brands
  4. Leadership of brand / account workshops to enable the Marketing, Shopper Marketing & Sales teams to develop and sell the annual seasonal plans to our key retail partners
  5. Lead the key cross functional Shopper Marketing projects
  6. Coordination of both qualitative and quantitative consumer & shopper marketing research to lead new insights into the development of the category
  7. Lead ongoing development of Category Vision, Drivers & Tactics, to engage our retail partners on the growth opportunities for the confectionery category
  8. Through insight, lead and support customer marketing with new activation initiatives for brands to increase their visibility in store
  9. Lead for Shopper Marketing contribution to the annual brand planning process
  10. Support marketing team with shopper marketing insight / strategies that support new brand initiatives for existing and new products
  11. Ensure that the identified shopper strategies play a core role in the company, category and brand long term plans
  12. Support customer marketing team with category insight to lead new activation in store, both on and off the fixture.
  13. Planning and Review :
  14. Provide support to the internal Brand and Key Account teams by conducting regular business analyses (with the focus on key strategic drivers and opportunities), presentations and merchandising solutions
  15. Proactive management of team priorities
  16. Build and develop internal reporting databases and templates
  17. Manage cross-functional targets
  18. Identify key trade opportunities including maximizing in-trade opportunities (ranging, distribution, merchandising and visibility)
  19. Oversee development of Category Selling stories
  20. Delivering commentaries and sales analysis for monthly business review reports, pro-actively identifying business opportunities and issues
  21. Manage planograms & merchandising guidelines to support category shelving initiatives including the training thereof internally and externally
  22. Responsible for updating space management product / image library & IRi data characteristics
  23. Training members of the cross functional team on data systems (Retailer POS, IRi)
  24. Build effective working relationships and processes with the Sales and Marketing teams with the aim of driving incremental category and brand growth
  25. Lead cross functional ways of working ultimately ensuring alignment to and focus on business objectives

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