Senior Digital Content Creator
1 day ago
A fast-growing skincare brand is seeking a talented Senior Digital Content Creator to join its Cape Town team, supporting its mission of becoming the leading African skincare brand globally.
Job Overview:As a Senior Digital Content Creator, you will be responsible for developing and executing a content strategy that enhances brand storytelling, drives engagement, and grows the company's presence across social media platforms.
Key Responsibilities:- Develop and implement a global content strategy that engages the company's global community, driving viral growth and expanding the brand's presence.
- Continuously analyse trends, track performance, and generate reports to refine content for maximum impact.
- Manage brand photo shoots, collaborate with photographers and marketing, create high-quality video content for social media, and develop branded assets and campaign materials, ensuring consistent, premium visual storytelling.
- Collaborate with marketing to align content with product launches, campaigns, and partnerships, while leading creative direction for branded merchandise, packaging, and digital experiences to expand the brand beyond social media.
- Analyse community sentiment to create data-driven content strategies and foster engagement.
- Identify and collaborate with influencers and creators while overseeing the use of user-generated content to enhance global marketing efforts.
- Bachelor's degree in Marketing, Brand or related field.
- 5+ years of experience in social media strategy, content creation, or brand marketing, preferably within the beauty, fashion, or lifestyle industry.
- Strong understanding of branding, design, and global social media trends and platform-specific best practices.
- Expertise in video creation, editing, and storytelling for short-form formats, photo shoot production, content planning, and creative direction.
- Proven track record of working with content editing tools (Figma, Canva, Adobe Premiere Pro, CapCut, etc.).
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