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E-Commerce Specialist Leader

3 weeks ago

Cape Town, Western Cape, South Africa Findojobs South Africa Full time

About the Role

We are seeking a highly skilled Senior E-Commerce Specialist to lead and optimize our e-commerce platforms, with a strong focus on Amazon account management, sales growth, and performance optimization.

The ideal candidate has extensive experience in e-commerce, digital marketing, and paid advertising, particularly on Amazon and Facebook.

Key Responsibilities

  1. Amazon Account Management & Growth
    • Oversee Amazon Seller and Vendor Central accounts, ensuring revenue growth and profitability.
    • Optimize product listings with SEO, keyword research, A+ content, and enhanced brand content.
    • Monitor Buy Box performance, pricing strategies, and competitor activity.
    • Manage inventory forecasting and replenishment to prevent stockouts.
    • Implement Amazon advertising campaigns (PPC, DSP, Sponsored Ads) to drive conversions.
    • Analyze Amazon business reports to track trends and optimize ad spend.
  2. E-Commerce Performance Optimization
    • Use data-driven strategies to improve product ranking, CTR, and conversion rates.
    • Conduct market research and competitor analysis to identify growth opportunities.
    • Implement A/B testing for product descriptions, pricing models, and ad creatives.
    • Manage customer reviews and ratings to maintain brand reputation and trust.
    • Plan and execute Facebook and Instagram ad campaigns to drive traffic and increase sales.
    • Optimize ad creatives, audience segmentation, and retargeting strategies.
    • Monitor ad performance, cost-per-acquisition (CPA), and return on ad spend (ROAS).
  3. Cross-Platform E-Commerce & Digital Marketing
    • Expand sales across multiple marketplaces, including Shopify, Walmart, and eBay.
    • Develop email marketing campaigns for customer retention and repeat purchases.
    • Work with cross-functional teams (marketing, content, logistics) to ensure seamless execution of e-commerce strategies.

Requirements & Qualifications

  • 5-10 years of experience in e-commerce, Amazon account management, and digital marketing.
  • Proven success in Amazon PPC, Sponsored Ads, and DSP campaigns.
  • Strong experience with Facebook Ads Manager, including retargeting and audience segmentation.
  • Proficiency in e-commerce tools like Google Analytics, Helium 10, Jungle Scout.
  • Solid understanding of SEO, paid media, A/B testing, and e-commerce best practices.
  • Ability to manage multi-million-dollar ad budgets and optimize ROAS.
  • Data-driven mindset with strong analytical and problem-solving skills.