Senior Advertising Planner

16 hours ago


Johannesburg, Gauteng, South Africa Ad Talent Full time
Job Title: Senior Advertising Planner

Ad Talent is a leading advertising agency based in Bryanston, specializing in delivering impactful media solutions across various sectors. We are seeking a senior advertising planner to join our team, offering a competitive salary of R800,000 - R1,100,000 per annum and a comprehensive benefits package.

About the Role:

We are looking for a senior advertising planner with at least 8 years of experience in traditional media planning, particularly within financial services and the public sector. The ideal candidate will have a strong understanding of media landscapes and the ability to develop effective media strategies that meet client objectives.

The successful candidate will be responsible for planning and executing traditional media campaigns across TV, radio, print, and outdoor platforms. They will conduct in-depth market research to inform media strategies, manage media buying processes to ensure efficient budget allocation and campaign success, and work closely with creative and account teams to ensure seamless integration of media plans.

Key responsibilities include:

  • Developing and implementing effective media strategies that meet client objectives.
  • Conducting market research to identify trends and opportunities in traditional media landscapes.
  • Managing media buying processes to ensure optimal budget allocation and campaign success.
  • Collaborating with creative and account teams to integrate media plans and ensure seamless execution.
  • Maintaining accurate records and reporting on campaign performance.

Requirements:

  • At least 8 years of experience in traditional media planning, preferably within financial services and the public sector.
  • Strong understanding of media landscapes, particularly within financial services and the public sector.
  • Excellent communication, analytical, and negotiation skills.
  • Ability to juggle multiple campaigns and meet deadlines.


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