Contextual Data Scientist

4 days ago


Pretoria, Gauteng, South Africa Ogilvy Public Relations Full time

Ogilvy Public Relations is a global leader in shaping brand narratives through innovative marketing strategies and data-driven insights. We collaborate with talented individuals from diverse backgrounds to deliver exceptional results.

About this role: We are seeking a Contextual Data Scientist to join our Marketing Sciences team.

Key Responsibilities:

  1. Data Analysis and Interpretation: Gather, analyze, and interpret data from various sources, focusing on social media platforms, to reveal trends, patterns, and consumer sentiment. Apply advanced analytical techniques to extract meaningful insights and identify key performance indicators.
  2. Data Storytelling: Craft compelling narratives from data insights to communicate complex concepts to technical and non-technical stakeholders alike. Develop visually engaging presentations, reports, and dashboards that effectively convey insights and recommendations.
  3. Strategic Insights: Collaborate closely with client teams to provide actionable recommendations driving marketing strategy, campaign optimization, and audience targeting. Present findings clearly and impactfully, guiding towards effective decision-making.
  4. Trend Analysis: Monitor and analyze industry trends, competitive landscapes, and emerging technologies to anticipate shifts in consumer behavior and identify growth opportunities.
  5. Cross-functional Collaboration: Collaborate with data scientists, researchers, marketing strategists, and creative teams to align insights with overarching marketing goals.

A bit about you: A unique blend of passion, curiosity, creativity, and resilience to excel in a world-leading creative business.

Minimum Qualifications:

  1. Proficiency in data analysis tools and languages.
  2. Proficiency with social media platforms, trends, and analytics tools.
  3. Bachelor's or master's degree in a related field, such as Marketing Analytics, Data Science, Communications, or Social Sciences.
  4. Outstanding storytelling abilities, conveying complex data insights through compelling narratives.
  5. Experience creating rich data visualizations supporting the narrative.
  6. Deep understanding of statistical analysis and research methodologies.
  7. Excellent written and verbal communication skills.
  8. Ability to manage multiple projects simultaneously and meet deadlines.

This Contextual Data Scientist position is pivotal in driving the success of our team and delivering value to our clients through expertly applied contextual intelligence and data storytelling.

Ogilvy values diversity, inclusivity, and teamwork, striving to create a work environment where everyone feels welcome and empowered to succeed.

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