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Integrated Marketing Specialist Job

3 weeks ago

Pretoria, Gauteng, South Africa Syngenta Full time

About This Opportunity: We are seeking a highly skilled and experienced marketing professional to join our team as an Agribusiness Marketing Professional. The role involves developing and executing integrated marketing campaigns that drive growth and revenue for Syngenta's product portfolio.

About You:

  • Bachelor's degree in Agriculture, Marketing, Business, or related field.
  • Deep understanding of agricultural industry, including crop protection, seed care, and on-farm activities.
  • Comprehensive knowledge of traditional marketing principles and channels.
  • Strong grasp of commercial concepts and product development processes.
  • Understanding of agronomy and its application in marketing contexts.
  • Awareness of relevant industry regulations and compliance requirements.
  • Basic understanding of digital marketing principles to facilitate collaboration with the digital team.

Main Responsibilities:

  • Develop and implement strategic marketing campaigns aligned with business objectives and product life-cycle stages.
  • Design and coordinate campaign execution across traditional marketing channels, collaborating with internal teams and external agencies.
  • Translate product offerings into compelling customer-centric value propositions.
  • Conduct monthly tracking and reporting on portfolio performance vs. prior year results.
  • Analyze campaign performance and market trends to inform future strategies.
  • Manage campaign budgets effectively to maximize ROI.
  • Ensure regulatory compliance in all marketing activities.
  • Collaborate closely with the digital marketing lead to ensure integrated, omni-channel campaign approaches.
  • Foster cross-functional collaboration to drive integrated solutions and campaign success.

Requirements:

  • Strategic thinking and ability to align campaigns with business goals.
  • Excellent project management and organizational skills.
  • Strong data analysis and interpretation capabilities.
  • Proficiency in performance tracking and reporting.
  • Outstanding written and verbal communication skills.
  • Ability to work effectively in cross-functional teams.
  • Budget management and financial acumen.
  • Skill in integrating traditional and digital marketing efforts.

Qualifications:

  • Minimum 5 years of experience in agricultural marketing or related field.
  • Proven track record in developing and executing successful marketing campaigns across traditional channels.
  • Experience in applying agronomic knowledge to support commercial operations.
  • Demonstrated ability to use data analytics to drive marketing decisions.
  • History of successful cross-functional project leadership.
  • Experience in collaborating with digital marketing teams for integrated campaigns.

Our Expectations:

  • Balances creativity with technical expertise.
  • Customer-centric approach to campaign development.
  • Adaptability and learning agility in a fast-paced environment.
  • Ability to lead and manage change positively.
  • Curiosity and passion for innovation in agricultural marketing.
  • Effective collaboration with digital marketing specialists.