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Senior Data Specialist – Marketing Analytics

1 week ago

Cape Town, Western Cape, South Africa SayPro Full time

About SayPro

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SayPro is a leading player in the financial technology industry, providing innovative solutions to customers across Africa. Our mission is to bridge the gap between traditional banking and digital payment systems, making financial services more accessible to all.

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The Job Description

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As a Senior Data Specialist – Marketing Analytics, you will play a crucial role in driving business growth by analyzing customer behavior and preferences. You will work closely with cross-functional teams to develop data-driven marketing strategies, leveraging advanced analytics techniques to optimize campaign performance.

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Your responsibilities will include:

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  • Developing and maintaining complex databases and data models to support marketing analytics efforts">
  • Analyzing large datasets to identify trends, patterns, and correlations that inform business decisions">
  • Collaborating with stakeholders to design and implement data visualization dashboards and reports">
  • Staying up-to-date with industry trends and best practices in data analytics and marketing science">
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Requirements

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To succeed in this role, you should have:

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  1. ">
  2. A Bachelor's degree in a quantitative field (Mathematics, Statistics, Engineering, Computer Science, Actuarial Science, Economics, Finance, Business Analytics)">
  3. Advanced Excel skills, including proficiency in pivot tables, macros, and data modeling">
  4. Experience working with SQL, data visualization tools (Tableau, Power BI), and statistical software (R, Python)">
  5. Strong communication and interpersonal skills, with the ability to present complex data insights to non-technical stakeholders">
  6. Excellent problem-solving skills, with the ability to think critically and analytically">
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What We Offer

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We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you're passionate about data analytics and marketing science, and enjoy working in a fast-paced environment, we encourage you to apply.