Digital Marketing Director

7 days ago


Cape Town, Western Cape, South Africa SkillsMap Full time

Job Overview

We are seeking a highly skilled Digital Marketing Director to lead our Paid Advertising efforts. The successful candidate will be responsible for developing and executing strategies to drive business growth through digital channels.

About the Role

The Senior Paid Advertising Manager will play a key role in managing and optimizing our paid advertising campaigns across various platforms, including Google Ads, Meta Ads, and LinkedIn. This is an exciting opportunity for a results-driven individual who is passionate about digital marketing.

Responsibilities

  1. Develop and execute paid advertising strategies to achieve business objectives.
  2. Manage and optimize paid advertising campaigns across multiple platforms.
  3. Monitor and analyze campaign performance using data analytics tools.
  4. Collaborate with cross-functional teams to ensure alignment and consistency across all marketing efforts.
  5. Stay up-to-date with industry trends and best practices in digital marketing.

Requirements

  • 5-7 years of experience in digital marketing, preferably in a leadership role.
  • Strong understanding of paid advertising platforms, including Google Ads, Meta Ads, and LinkedIn.
  • Excellent analytical and problem-solving skills.
  • Ability to work effectively in a fast-paced environment and meet deadlines.


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