Senior Data Analyst Position
6 days ago
At The Global Talent Co., we are dedicated to connecting talented individuals with leading global technology companies. Our mission is to bridge the gap between innovation and opportunity, providing stable employment, competitive compensation, career growth, and access to a community of like-minded professionals.
The Role:
We are seeking a skilled Senior Data & Marketing Analyst to play a pivotal role in analyzing marketing data, developing predictive models, and providing actionable insights that drive strategic growth. As a key member of our team, you will work closely with cross-functional teams to enhance digital marketing performance, optimize advertising spend, and refine data-driven business strategies.
Key Responsibilities:
- Analyze marketing campaign performance across Google Ads, Meta Ads, and other digital platforms to optimize ROI.
- Develop and maintain dashboards and automated reports using tools like Power BI, Tableau, and SQL to track key performance metrics.
- Conduct in-depth data analysis to identify trends, opportunities, and actionable insights for business growth.
- Build and refine predictive models and forecasting techniques to anticipate market trends and campaign outcomes.
- Provide weekly and monthly reports to senior leadership, summarizing key insights and recommendations.
- Collaborate with digital marketing and business strategy teams to improve data-driven decision-making.
- Monitor large-scale advertising accounts and assess performance to maximize engagement and conversions.
- Ensure data accuracy, validation, and integrity across multiple sources.
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