Wordcraft Specialist

4 days ago


Johannesburg, Gauteng, South Africa Publicis Groupe Full time

We are seeking a highly skilled Wordcraft Specialist to join our team at Publicis Groupe. As a key member of our content creation team, you will play a vital role in crafting compelling and engaging content that resonates with target audiences across various platforms.

About the Role

In this role, you will be responsible for producing high-quality, original written content for a range of mediums, including websites, social media, articles, emails, videos, and more.

Key Responsibilities:

  • Develop and implement content strategies that meet client objectives and align with brand voice and messaging.
  • Conduct thorough research to understand clients' products/services, target audiences, and competitive landscape.
  • Review and edit copy for clarity, grammatical accuracy, and consistency, ensuring all content adheres to brand style guidelines.
  • Integrate SEO best practices into digital content to enhance search engine visibility and drive organic traffic.

Requirements:

  • Proven experience in a content writing or copywriting role, with a strong portfolio showcasing diverse writing samples.
  • Excellent command of the English language, including grammar, punctuation, and style.
  • Familiarity with SEO principles and experience in integrating them into web content.
  • Strong organizational and time management skills, with the ability to manage multiple projects under tight deadlines.

We offer a dynamic work environment, opportunities for growth and development, and a competitive compensation package.