Digital Marketing Strategist

4 days ago


Pretoria, Gauteng, South Africa SHARON NUROCK RECRUITMENT CC Full time
Job Overview

We are seeking a skilled Digital Marketing Strategist to join our team at EyeCarePro, a leading provider of online services to the optometry industry. The successful candidate will play a vital role in optimizing and maintaining our client websites, ensuring a positive user experience.

Key Responsibilities:
  • Develop Comprehensive Web Strategies: Lead the creation and execution of web strategies, including website redesigns, optimization efforts, and A/B testing to improve user experience and increase conversion rates.
  • Enhance User Experience (UX): Oversee and improve user experience by implementing UX best practices, wireframing, and collaborating with designers and developers for user-centric design.
  • Data-Driven Decision Making: Utilize web analytics, heatmaps, and user testing data to identify areas for improvement and optimize web performance, refining strategies for better user engagement and conversion.
Requirements:
  • Technical and Strategic Skills: Proficiency in web analytics tools and ability to translate data into actionable insights.
  • Strong understanding of UX/UI best practices and experience with wireframing and prototyping.
  • Expertise in A/B testing and familiarity with CRO tools.


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