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Marketing Director

2 weeks ago

Randburg, Gauteng, South Africa Mint Kulca Full time

Mint Kulca is building a marketing engine that drives measurable impact on our business, and we're looking for a Marketing Manager to own this function.

The ideal candidate will be responsible for driving brand awareness, managing the inbound marketing process, and supporting the development of business unit strategies.

Key qualifications include 5+ years of experience as a marketing manager, 2+ years in a services-based business, and a proven ability to build a marketing engine that generates and converts leads.

We offer a collaborative work environment, opportunities for growth and development, and a competitive compensation package.

The Ideal Candidate
  • Has a formal marketing qualification (degree or diploma) with 5+ years of experience as a marketing manager and 2+ years in a services-based business.
  • Has a proven ability to build a marketing engine that generates and converts leads, along with experience in brand building, inbound marketing, PR, and event marketing.
  • Is skilled in executing digital marketing strategies on LinkedIn and other platforms.
  • Is comfortable with technology, data analysis, and insights extraction from platforms like HubSpot and Google Analytics.
Duties and Responsibilities
  1. Co-ordinating the development of a Marketing Strategy and Annual Marketing Plan.
  2. Driving Brand Awareness.
  3. Managing the Inbound Marketing process.
  4. Supporting in developing and executing business unit strategies effectively.
  5. Launching and marketing the company's Freemium offering.
  6. Launching and marketing the company's AI Coach offering.
  7. Managing Strategic Partnerships.
  8. Managing Summits and Conferences.
  9. Innovating.
  10. Supporting the company BHAG.
  11. Reporting Internal Marketing.
  12. Supporting the admin team, IP team, and management team with ad hoc marketing needs as required.