Head of Marketing Performance
1 week ago
**About Us**
We are a leading bank in South Africa, committed to delivering exceptional customer experiences. Our team is dedicated to using data insights to drive business growth and improve customer satisfaction.
The Role:
This is an exciting opportunity for a skilled professional to join our team as a Senior Manager. In this role, you will be responsible for developing and implementing data-driven strategies to enhance our marketing efforts. You will work closely with cross-functional teams to identify areas of improvement and implement changes that drive business results.
Your Key Responsibilities:
- To develop and implement data-driven marketing strategies.
- To analyze market trends and competitor activity to identify opportunities for growth.
- To collaborate with stakeholders to prioritize marketing initiatives and allocate resources effectively.
Requirements:
- Degree in Marketing, Analytics, IT or equivalent.
- Experience with 5-7 years advanced in-depth knowledge of marketing technology.
- Digitally savvy, especially with regards to digital development and digital channel engagement.
- Ability to track, measure, and report on results of various marketing functions to determine ROI.
- Advanced in data segmentation and reporting within a Digital Analytics and Marketing Automation system.
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