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Digital Customer Experience Director
3 weeks ago
We are looking for an experienced Marketing Operations Manager to join our team at Deka Minas. As a key member of our marketing department, you will play a crucial role in driving our business forward through the strategic application of CRM technology and data-driven techniques.
Responsibilities:CRM Strategy Development
You will develop and implement CRM strategies that align with our business objectives, leveraging Salesforce Marketing Cloud to drive customer engagement and loyalty. You will work closely with our sales team to ensure seamless alignment between marketing and sales efforts.
Data Management
You will oversee data management, ensuring accuracy and consistency across our customer database. You will develop and implement data collection and analysis processes that provide actionable insights, informing our marketing decisions.
Customer Service
As our Marketing Operations Manager, you will lead customer service initiatives, ensuring that our customers receive exceptional experiences throughout their lifecycle. You will develop and implement customer service strategies that drive retention and loyalty.
Budgeting & Costing
You will manage our CRM and Direct Marketing budget, developing and delivering budget plans that align with our business objectives. You will control costs effectively, ensuring we maximize our ROI.
Team Leadership
You will lead and direct our marketing team, setting clear objectives and holding team members accountable for achieving them. You will identify areas for improvement, implementing corrective actions to ensure we meet our business targets.
