Conceptual Copywriter Senior

4 weeks ago


Kenilworth, South Africa Pick n Pay Full time

**Job Advert Summary**:
To translate marketing and branding strategies into innovative and exciting campaigns by developing effective and meaningful content, copy, ideas and scripts in the in-house creative team. To write and edit content for a variety of campaigns, working closely with the creative team to brainstorm ideas, develop concepts and articulate messaging.

**Duties & Responsibilities**:
Working with the creative team to create exceptional creative work

Using key messages to develop work for multiple communication channels, including ATL, digital and non-traditional

Producing a variety of high-quality copy solutions, from punchy short-form to persuasive long-form.

Interpret creative briefs to develop concepts for execution with assigned brands

Write original copy and edit content for a range of marketing and communications materials

Collaborate with a team of account managers and creative staff, from concept development to delivery of final product

Present copy concepts and final deliverables to internal team — and to client representative when requested — and participate occasionally in client pitches

**Minimum Requirements**:
Relevant tertiary qualification

5 years’ experience in copywriting for advertising or marketing agencies

Knowledge/understanding of storytelling principles across various channels and digital

Exceptional writing and research skills

Agency experience mandatory

**Competencies**:
Ability to work independently or with a team to meet deadlines

Excellent organizational skills and multitasking ability

Critical thinking skills

Ability to influence people through creative ideas and written work

Relate well to people - good team worker

Interpersonal skills

Attention to detail

Assertive, confident and Driven

Initiative and sense of urgency

Ability to thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times

**Additional Information**: Competency based interview and assessment where applicable, to assess above requirements


  • Conceptual Copywriter

    1 month ago


    Kenilworth, South Africa Pick n Pay Full time

    **Job Advert Summary**: To translate marketing and branding strategies into innovative and exciting campaigns by developing effective and meaningful content, copy, ideas and scripts in the in-house creative team. To write and edit content for a variety of campaigns, working closely with the creative team to brainstorm ideas, develop concepts and articulate...