Content Manager

4 months ago


Kuils River, South Africa Ackermans Full time

**Job Advert**:
An exciting new opportunity has become available at Ackermans. Content Managers purpose is to provide art direction of creative communications for all digital channels - including managing the Graphic Designer to execute artwork; produce copy for all digital requirements, including SEO, website content, social media posts, paid digital media elements, Direct Marketing elements and blogs; ensure the consistent look, feel & messaging of communications across all digital channels.

**Qualifications**:
Required:

- National Diploma in Marketing Management or similar

Preferred:

- Bachelor degree in Marketing Management, Communications, Journalism, English or related

**Knowledge, Skills and Experience**:
**Knowledge required**:

- Technical knowledge of MS Office and Magento
- Solid knowledge of web design
- Solid knowledge of Social Media and creative principals (80/20 rule)

**Skills required**:

- Ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand identity
- Expertise with using SEO best practices to write creative copy that includes effective keyword placement
- Excellent communication skills with a good command of the English language
- Strong skills in creating original content that targets a specific audience and meets company objective
- Familiar with Magento and Adobe Acrobat/Illustrator skills, PhotoShop and InDesign
- Strong creative directing skills

**Experience required**:

- 3-4 years’ agency experience in a similar role
- At least 2 years’ experience as a Copywriter with a strong SEO focus
- Proven track record of SEO copywriting is a requisite
- Experience in working with content management systems (i.e. Magento, Wordpress, Shopify)
- Experience with social engagement strategies and best practices
- Extensive experience in new media editorial experience or similar
- Proven track record of leading content marketing campaigns

Preferred:

- Experience in managing a team

**Key Responsibilities**:
**Strategy**
- Provide input into the creative plan
- Ensure execution of strategy
- Ensure that there is a synchronised 360 content strategy across all channels for campaigns

**Communication Plan**
- Manage delivery, updates & presentation of CI seasonal plan
- Develop & manage effective process of design deliverables for Graphic Designer from brief to approval

**Processes Management**
- Management of the process from brief to final approval of creative
- Improve the efficiency and effectiveness of the marketing process from end-to-end
- Optimisation (automation) of website uploads

**Reporting**

Compilation, analysis, interpretation of the following:

- Management report
- Post Campaign analysis
- Brand Review
- Competitor report
- Identification and proposals to address issues and opportunities identified

**Management**
- People management
- Expense management
- Stakeholder management



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