Head of Digital
1 week ago
A leading business in the health-care industry is looking for a Head of Digital Marketing who will be responsible for planning, developing, implementing and managing the overall digital marketing strategy.
In addition, you will be responsible for managing, guiding and training digital marketers and other positions in the team.
**Key Performance Areas (Core, essential responsibilities -outputs of the position)**
**- Build, plan and implement the overall digital marketing strategy
- Manage the strategy
- Collaborate with the broader marketing team to align communication strategies and tactics.
- Develop, lead and manage the digital marketing team
- Stay up to date with the latest technology and best practices
- Manage and oversee different digital marketing channels
- Measure ROI and KPIs
- Prepare and manage digital marketing budget
- Oversee all the company's social media accounts
- Measure and manage online content
- Analyze SEO, Google Analytics and social media analytics to provide data enriched recommendations to drive brand strategies and maximise ROI
- Develop attribution models to support future campaign decisions
- Research competition, investigate benchmarks and provide suggestions for improvement
**Minimum Requirements**
**EXPERIENCE**
- 5 years of experience as a Head of Digital Marketing
- 10 years of experience in developing and implementing digital marketing strategies
- 5-10 years of hands-on experience with SEO, Google Analytics and social media analytics tools and resources
**SKILLS/PHYSICAL COMPETENCIES**
- In depth knowledge of SEM and social media digital marketing channels
- Good knowledge and experience with online marketing tools and best practices
- Basic knowledge of web design procedures
- Sense of ownership and pride in your performance and its impact on Austell's success
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
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