Marketing Manager: Brand

11 hours ago

Johannesburg, South Africa Nandos Careers Full time

There is an exciting opportunity to join the Nando's SA Marketing Department as a Marketing Manager: Brand & Product based at our Johnnesburg (Nando's Central Kitchen) Office.

You’ll be mentored and coached by your direct Line Manager: GM Brand and Strategy and functional Line Manager: CMO IMEA.

The role will be resposible for Product and Reputation Management and will oversee the promotional and product strategy across the Nando’s menu. The role is also accountable for the reputational and crisis communication management in South Africa.

At Nando’s, we take pride in “It's the people that make the chicken”.

Do you have the courage? Do you value the opportunity to develop? And do you thrive on hard work with the ability to have a sense of fun? If so, then your journey starts here.

**Minimum Requirements**:
Bcom Degree or equivalent NQF Level 6 qualification (Marketing)

A minimum of 3 - 5 years’ experience in marketing or advertising environment

Have 1 - 2 years’ experience in a senior marketing role
- Advantageous_

Post-graduate degree or equivalent NQF Level 7 (marketing, media and communication)

**Knowledge**
- Knowledge of various branding and marketing techniques (Advanced)
- Knowledge of product costing (Advanced)
- Knowledge of communication strategies (Advanced)
- Knowledge of project management (Intermediate)
- Microsoft Office skills (Intermediate)

**Duties & Responsibilities**:
**Product and Crisis management Planning (15%)**
- Work closely with cross-functional stakeholders in order to devise and execute a consumer segment and menu category strategy
- Plan, execute and manage projects to support the broader marketing and business strategy
- Work with BI and Finance to develop sound commercial and business cases in support of key marketing initiatives
- Manage activities that assist with driving the key objectives of the annual marketing calendar, including promotions, new product development or any activities within the consumer segments or menu categories
- Monitor the effectiveness and consistency of initiatives within the consumer portfolios and or menu categories
- Develop, thorough analysis and research, the marketing strategy for each financial year to meet the long term marketing goals
- Effectively manage Nando’s reputation through media engagement with the crisis task team in the event of reputational risk

**Duties and Responsibilities**:
**Product Management (20%)**
- Establish a consumer segment and menu category deployment action plan
- Co-author marketing copy for internal and external communications, including providing co-approval on marketing literature and campaigns as it relates to the relevant consumer or menu segment.
- Develop and implement key plans for the relevant consumer segment or menu category with internal stakeholders
- Provide ongoing feedback to the marketing leadership team in terms of process, barriers, scope changes as well as internal and external partner concerns
- Manage consumer segment and menu category development, including analysis, reporting, initiatives and recommendations
- Use key industry dynamics, trends and success factors to define the core menu mix and strategy for assigned menu categories and to achieve key financial and brand metrics
- Manage all business cases related to the assigned menu categories or consumer segments
- Review and Analyse Marketing Pricing conditions and behaviours in order to Develop pricing strategies that fits within the overall National Pricing principles.

**Product Data analysis and management (20%)**
- Ongoing analysis of the micro and macro business and competitor environment in order to monitor the effectiveness and consistency of all relevant initiatives
- Work with the Marketing Analyst and Consumer Insights Manager to identify key consumer insights in order to strengthen the development and execution of consumer segment and menu category campaigns
- Analyse sales results to ensure that resources are focused on achieving promotion objectives
- Work with the Head of Food and the Consumer Insights Manager to gain a better understanding of niche customers and products and to identify marketing, partnership and product development opportunities where possible
- Identify opportunities and challenges in regard to growing the overall menu portfolio and works collaboratively with cross functional teams to quantify, resolve or maximise growth by developing the appropriate action plans
- Research and analyse current and past promotional initiative results in order to capture best practices and foster continuous improvement

**New Product Development (25%)**
- Work closely with the entire cross-functional team to effectively develop and launch new products or promotions
- Work with stakeholders to establish viability of concepts and ideas from a consumer perspective
- Oversee the implementation of new products within the national system including all trials
- From time to time assist the SSA countr

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