SEO Specialist

5 months ago

Pietermaritzburg, South Africa Office Beacon South Africa Full time

Job Title: Search Engine Optimization Assistant

Overview:
Join our dynamic digital marketing team as a Search Engine Optimization (SEO) Assistant, where you will play a crucial role in enhancing our online visibility and ensuring optimal performance in search engine results. As an integral part of our team, you will contribute to various aspects of digital marketing, ranging from basic one-time SEO fixes to advanced Al-based SEO strategies.

**Responsibilities**:
1. Basic One-Time SEO Fixes:
Conduct keyword research and analysis to identify opportunities for optimization. Implement on-page SEO strategies, including meta tag optimization and content improvements.

Perform website audits to identify and rectify technical SEO issues.

2. Recurring Intermediate SEO:
Monitor website performance through analytics tools and make data-driven recommendations.

Execute ongoing SEO tasks such as link building, content updates, and site structure improvements.

Stay updated on industry trends and algorithm changes to adapt strategies accordingly.

3. Advanced Al-Based SEO 360 Degree:
Collaborate with our Al specialists to integrate cutting-edge technologies for SEO enhancement.

Implement advanced SEO strategies using artificial intelligence tools and automation. Analyze data and performance metrics to continuously optimize and refine SEO approaches.

4. Digital Marketing Services:
Support the digital marketing team in creating and executing comprehensive online

marketing campaigns.

Collaborate on content creation, ensuring alignment with SEO best practices.

5. Social Media Management + Optimization:
Contribute to the management of social media platforms, ensuring a cohesive online presence.

Implement SEO best practices within social media strategies to drive organic growth. Monitor and engage with online communities to enhance brand visibility.

6. Pay Per Click (PPC) Management:
Collaborate with PPC specialists to optimize paid advertising campaigns.

Assist in keyword research, ad copywriting, and A/B testing to improve campaign performance.

Analyze PPC data to provide insights and recommendations for continuous improvement.

7. Digital Marketing Strategic/Business Consultation:
Contribute to strategic discussions on overall digital marketing initiatives.

Provide insights and suggestions for improving the overall digital marketing strategy. Collaborate with cross-functional teams to align SEO efforts with broader business objectives.

8. Adsense/ADX/DFP:
Manage and optimize advertising platforms such as Adsense, ADX, and DFP.

Monitor ad performance, analyze data, and implement strategies to maximize revenue. Stay informed about industry trends and changes in ad platforms to ensure compliance and efficiency.

Qualifications:
Bachelor's degree in Marketing, Business, or a related field.

Proven experience in SEO and digital marketing.

Familiarity with SEO tools and analytics platforms. Strong analytical and problem-solving skills.

Excellent communication and collaboration abilities.
- Our working hours are aligned with the US time zone_. _Our standard working hours are 3pm - midnight, South African time_.

If you are passionate about SEO, digital marketing, and staying ahead in the ever-evolving online landscape, we invite you to join our team and contribute to the success of our digital initiatives.

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