Digital Marketer

9 hours ago


Johannesburg, South Africa MaraisButton & Associates Full time

**Mission of the position**:
To drive digital fundraising, marketing, communications & brand in SOS Children’s Villages South Africa.

**Key performance areas**:
**Main responsibilities**:

- Responsible for online content published in all SOS digital media channels.
- Collaborating with the FDU and Communication HoD, to develop and maximise new opportunities for digital giving and e-commerce.
- Work with the Communications to maximise the impact of social media and other digital Communications platforms, increasing our brand reach
- Build and maintain an online networks: Media; online social communities; Other NGOs with similar objectives; other SOS associations
- Community Management and social media management
- Website project management, website maintenance
- Website analysis including setting up analysis software e.g. Google Analytics, defining tracking parameters; analyse key figures and deduce actions
- Search engine optimization (SEO); focus on aspects regarding search engine optimisation in connection to online editing and technical set up of fundraising website
- Competitor monitoring

Get a clear overview of competitors’ websites, online campaigns and social media actions
- Online distribution of digital newsletter
- Optimise existing digital giving to maximise income generation, including third party fundraising platforms.
- Map review, monitor and develop the digital donor pathway. Develop metrics that demonstrate the impact of digital giving and communications
- Manage and develop paid digital media fundraising activities to achieve agreed targets and income results.
- Lead implementation of agreed digital fundraising activities within a defined budget limit and timetable, negotiating costs and schedules with appropriate suppliers to drive down costs.
- Ensure maximisation of FRNow capabilities (supporter CRM system) to provide effective and efficient data storage, retrieval and monitoring.
- Proactively maintain excellent knowledge of digital fundraising best practices in the sector.
- Develop and maintain a thorough understanding of, and ensure compliance with, all legal and contractual requirements associated with digital fundraising.
- Ahere to SOS’s POPIA policy.
- Work with volunteers, as appropriate, to support the development of digital fundraising initiatives.
- Responsible for tracking, analysing & reporting on online campaigns
- From time to time there may be the requirement to work outside of normal business hours.

**Profile**

QUALIFICATIONS, EXPERIENCE, SKILLS / KNOWLEDGE, **QUALIFICATIONS**
- Diploma/Degree qualification in Digital Marketing, Public Relations, Marketing Management, E-marketing, Digital Communications Or similar
**EXPERIENCE**:

- 3-5 years experience
**SKILLS / KNOWLEDGE**
Basic technical knowledge
- Understanding of digital fundraising techniques and strategies in the sector.
- Knowledge of emerging trends in social media including design elements in Facebook, LinkedIn, Twitter, Instagram and eBay websites.
- Understanding of the demographic that supports SOS.
- Existing donor/corporate contacts to enhance donor pool is an asset
- Data segmentation and analysis
- Strong internet affinity, likes to work with the internet and likes using mobile devices. Deep understanding of internet and mobile communication rules.
- Monitoring, analysing and reporting of campaigns
- Network oriented with excellent communication skills
- He/she must be able to build up networks.
- Excellent communication skills (verbal & written).
- Effective team worker with the ability to be flexible to meet the needs of both the departments.
- Well organised, able to prioritise and manage own time and work under pressure.
- Creative and able to innovate new approaches/ways of working.
- Able to work with people at all levels.

Include your updated CV and contact details of three work related referees to MaraisButton & Associates.

**Salary**: R25,000.00 - R32,000.00 per month


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