Sales Representative
3 months ago
**Bausch + Lomb Corporation, (NYSE/TSX**: BLCO), is solely dedicated to protecting and enhancing the gift of sight for millions of people around the world from the moment of birth through every phase of life. Our mission is simple yet powerful: Helping you see better to live better.
The company is one of the best-known and most respected healthcare brands in the world, offering the widest and finest range of eye health products including contact lenses and lens care products, pharmaceuticals, intraocular lenses, and other eye surgery products.
Our highest priority is the well-being of the people we serve. By listening to our customers and patients, by constantly honing our innovation edge, by executing with integrity and excellence, we strive to earn the trust of our partners and stakeholders.
Over the last 167 years, Bausch + Lomb has become a global hallmark for innovation and quality. Our talented and motivated colleagues work relentlessly to invent new materials, engineer new technologies, and ultimately bring new innovations to help people see better to live better.
Responsible for the development, growth and maintenance of sales in a specific territory, for specific accounts related to the Pharma portfolio. Has a defined sales target to achieve and operates within the established policy guidelines.
KEY ACTIVITIES/ RESPONSIBILITIES
**Note**: Certain work related responsibilities might occasionally differ from this Job Description as per managers or organisational discretion
Sales Planning and Implementation
Plan and implement the activities that are necessary for the realisation of the individual territory target
Meet sales target in own territory
Continuous planning and monitoring on a quarterly, monthly, weekly and daily basis
Implement effectively and monitor the outcomes of all the planned promotional activities, providing feedback on strategy
Call on and service targeted customers within the allocated territory across all disciplines, i.e. Specialists (e.g. Ophthalmologists & Paediatricians), General Practitioners, Optometrists, Pharmacists and relevant support personnel.
Detail targeted customers and utilise selling skills that has maximum potential/positive effect on sales.
Activities in pharmacy, including monitoring of stock-levels, shelf presence and orders.
Maintain and develop important customers and/or Key Opinion Leaders by keeping open channels of communication, in which the company and its products are well presented, and the good relationship is leveraged to drive sales in the territory
Effectively utilise allocated marketing spend to access, support and grow key customers in the individual territory
Attend industry meetings, conferences and trade shows as required.
Travel as needed for business-related tasks such as meetings or events.
Undertake country trips as required.
Customer Management System
Comply with all the requirements of and utilise the customer management system (Repwise) to effectively target, grade and maintain all customer related activities in the individual territory
Categorise customer base, according to current and potential contribution in terms of Scripts and pharmacy Sales.
Target customers according to grade for optimal number of sales calls per annum, quarter and/or month to ensure one obtains market control
Maintain Expected Call Rate of 9 calls per day (Ideal ratio of 5 Specialists/General Practitioners + 4 Pharmacies/Optometrists per day)
Adhere to Call Coverage and Frequency expectations
Log calls daily
Activate out of field when applicable
Responsible for maintaining own mileage logbook
Communication and Reporting
Communicate with NSM and/or marketing all relevant and vital strategic information of events taken place in the field that could meaningfully affect the business
Closely follow all competitor activities and present relevant observations meaningfully to the marketing department. Transfer any planned countering activities and materials against competitors effectively to the customers in line with the purpose and monitor the outcomes
Prepare and submit the necessary reports to NSM/KAM, Commercial Assistant, Marketing and Finance Departments in a correct and timely manner
Month End Report
Monthly Planner
Expenses
Action Plans
Initiative and Improvement
Be proactive and use personal insights and initiatives, where relevant and in consultation with The NSM and/or marketing department, to develop customers, grow sales and achieve targets in your individual territory and for the business as a whole
Training of customers as needs arise
Improve and maintain product knowledge (any new products and knowledge of current package inserts)
Share best practices with colleagues to improve efficiency in the field
Identify potential issues or problems, within the business or within the key stakeholder value chain, that could be responsible for limiting current or future business sales and growth. Communicate these to the r
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