Copywriter - Auto

Copywriter
Main Purpose of the Role:

- Producing engaging, clear and concise copy for advertisements, marketing
materials, websites and various corporate content pieces - tailored for
specific audiences and industries.
- Proof reading content for accuracy and errors.
Reports to:

- Marketing Operations Manager.
Internal Team Interaction:

- (Information, support, advice): Within own division and across company:
exchange of information, support, advice.
External Team Interaction:

- Service providers, ambassadors, media, agencies, dealers, customers:
exchange of information, advice, support, persuasion.
Specialising In Professional HR Talent, Training & Development
NO. WHAT?
ACTIVITY
HOW?
TASKS TO BE EXECUTED
CRITICAL OUTCOMES
REQUIREMENT
1. Copywriting - Creating and editing original copy that is
accurate, well researched and meets the needs
of the business as well as predetermined
deadlines.
- Meeting with various internal stakeholders to
understand messaging requirements, brand voice
and target audiences.
- Continuous research relating to product, industry,
competitors to inform effective copy and
formulate ideas.
- Proposing copy concepts in an engaging way
and carry out projects once they are approved.
- Interpreting creative direction, brief requirements
and technical information
And turning them into persuasive copy concepts.
- Collaborating with marketing divisional members
to brainstorm and develop a variety of marketing
material.
- Working with stakeholders to edit and modify copy
to meet their content expectations.
- Assisting in other aspects of the creative process to
create cohesive, accurate content.
- Edit and proofread work to ensure high editorial
standards are met across all editorial outputs.
- Formulation of PR messages and responses for
members of the EXCO Conduct in-depth
competitive analysis within our business’s locations
and industries.
- Research to stay on top of the latest trends in Paid
Media advertising.
- A proven track record in delivering lucrative ROI
results.
- You will have a solid background in achieving
results in Google analytics,
- GTM, Google Merchant Centre Remarketing,
Mobile Optimization, Dynamic
- Remarketing and social media advertising, as well
as being able to interpret and constructively utilize
data to achieve results.
- A good knowledge of SEO and UX is highly
advantageous

Professional brand and
company messages
Conveyed to
stakeholders.
Informed & accurate
Content.
Receptiveness to
Feedback.
Contribution to a cross
Functional team.
Minimizing liability.
2. Internal &
External
Communication
- Drive brand consistency across all company
communications.
- Co-ordinate internal and external
communications.
- Review and recommend continuous
improvement to communication
resources and methods.
- Produce and distribute internal company
newsletter to relevant stakeholders
Clear unambiguous
communications/
product
messages.
Positive relations with
relevant stakeholders &
ensuring that internal
Specialising In Professional HR Talent, Training & Development
conjunction with Marketing Operations Manager.
- Developing and maintaining relationships with
various media.
- Communicating predefined and approved
content to various media for PR purposes.
audiences remain
abreast
of any business
developments.
Maximized media
exposure.
3. Industry &
Product
Knowledge
- Ensure that product knowledge remains current.
- Maintain close contact with Commercial
Managers; ensure mechanisms are
in place to inform on new/changes to products
and processes.
- Develop a working knowledge of all product
categories.
- Develop a working knowledge of business
processes and policies.
- Develop a working knowledge of industries which
the business services
Ensure that competitive
advantage is enabled
through copy
4. AdministrationKeep records of meetings, agreements and
discussions.
- Administrational support as required by the
Operations Manager, including
but not limited to: reporting and budget
preparational input.
- Quantitative reasoning: the justification of
activities through the gain of data.
- Ensure that relevant data is collected from all
marketing initiatives for ingestion into the
company CRM system.
- Stays abreast of relevant marketing & digital
marketing trends, changes,
- platforms and technologies and ensures
proficiency therewith.
- Time management essential.
Accurate and
complete
Adds value & capacity
to
Division
Leverage of new tech
to
achieve company
objectives
5. TeamworkUnderstands the job functions of team members
within the Marketing division.
- The ability to leverage assistance from the team
where required for successful execution of owned
tasks.
- Supports team members within the marketing
division, multi-tasking and assisting with workload
and marketing activities not specific to role profile
when the need arises.
- Willingness to learn new marketing skills, ability to
pivot and adapt to new requirements.
- After hour and weekend work where required.
Team objectives