Junior Copywriter
6 days ago
BoyleSports is coming to South Africa. If you don’t know the brand yet, you will shortly. And we need your help in getting our name out there.
We’re looking for a creative soul with a flair for sports. Think Neymar, without all that unnecessary rolling around. The role might say copywriter on the box, but we’re looking for someone who can contribute to the creative development of the brand and become a key component of our marketing & storytelling team. We may be part of an international brand, but we’re a startup at heart, so expect a fast-paced environment with great opportunities for growth.
You will be responsible for coordinating the day-to-day execution of the marketing strategy covering content generation, social media, website management, CRM and bigger marketing campaigns.
**Marketing Executive duties**:
- Work with the Head of Marketing to understand and execute on the company’s marketing strategy
- Work with the Social Media manager to develop and execute upon the content calendar across social media, the BoyleSports website and any additional content platforms.
- Assist the Paid Media team and any third-party providers to deliver on paid media campaigns.
- Work with the Head of Marketing in order to brief and execute retention campaigns with the CRM & BI Teams.
- Liaise with the Graphic Designer on campaigns that require design assets and ensure content is reviewed before release.
- Complement the greater Marketing Department by bringing fresh creative ideas to the table.
**Marketing Executive requirements**:
- Degree/Diploma in Marketing OR relevant work experience
- Understanding of digital marketing channels, metrics and analytics
- Good copywriting, editing and proofreading skills
- Ability to convert creativity into actionable tasks and briefs
- Understanding of HTML/CSS advantageous
- Excellent sporting knowledge
- General betting knowledge
- Good communication and organizational skills
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