Digital Solutions Consultant Mena

2 weeks ago

Cape Town, South Africa Incubeta Full time

Incubeta is a growth partner for our clients, offering solutions across media, technology, creative and data that address their challenges and move the needle on their businesses. Our mantra is "We don't sell products/services, we solve business problems"

Deepening relationships with existing clients is a key driver for Incubeta's growth so it is vital that we are consistently looking for opportunities to deliver further value to clients (in the form of additional services of course) that will bolster their digital marketing activities, ultimately leading to improved business performance.

To support this growth strategy, Incubeta Mena is looking for digital solutions Consultants who will work alongside the client service team in this region to craft & deliver solutions that will drive business value for our clients.

The DSC role will form part of the product specialist and consultancy layer within the MENA Market and as a DSC specialising in Paid Performance Social, you will be primarily responsible for determining the technical scope of new and existing business opportunities and providing digital strategies, marketing, and technology consulting services across Paid Social in order to transform and increase the success of our existing and future customers, primarily leveraging Facebook Business Manager, Smartly, Twitter Ads, Linkedin etc strategies and how they integrate into the Google Marketing Stack (GMP).

You will assist our k**ey regional clients (predominantly in the Travel Vertical)** in improving their business processes by combining your knowledge to create best-in-class solutions. You will collaborate closely with paired Subject-Matter Experts (SME's) and with cross-functional teams, such as Sales, Implementation and Client Services to drive customer communications, feature priority, and technical issue resolution, resulting in the best possible customer experience, while scaling our clients' growth and digital maturity.

At its core, a digital solutions consultant requires knowledge of:

- Data layers
- Tracking and measurement strategies
- Audience segmentation
- Campaign management and optimisation,
- Media strategy, content and communication advice
- Conversion optimisation
- Advanced research and analysis.

While remaining current on global market trends, data privacy, product updates and innovative media strategies.

The Solutions consultant will also assist (when required) the sales team with the commercial structures, product consultancy and technical advice. They will be responsible for delivering frameworks and strategies that will enhance client network, workflows and business results.

**Place within the organisation**
- Reports to the lead consultant.
- Closely interacts with MENA MD, other Solution Consultants, Client Services, Project Managers and Global Implementation & Delivery Teams.
- Works closely with Platform Partners ie. Google, Facebook / Smartly / Pinterest / Twitter / LinkedIn etc to stay ahead of tech, gain access to beta's & conferences etc**.**

**Working hours**:
Please be advised that this role is aligned with the Middle East time zone and work-week (Sunday-Thursday).

**Knowledge and experience - imperative**
- Fluent in spoken and written English
- Facebook Blueprint Certified
- Experience as a p**erformance** Social Media Buyer for a minimum of five+ years working within social platforms eg Facebook, Twitter, Linkedin & Pinterest etc. (International exposure is an advantage, but not necessary)
- Experience with **performance** media management, yielding results for client's investments
- Experience as a social media strategist, planning and executing on x-channel marketing strategies.
- Comfortable presenting and pitching for business with strong presentation skills
- Strong analytical and problem-solving skills
- Strategic Thinking - Be able to relate to the client's needs and translate them into workable and innovative solutions.
- Google Analytics and advanced data analysis, including attribution reporting
- Advanced knowledge of Excel / Google Sheets
- Project Management

**Knowledge and experience - advantage**
- Experience building and optimising feeds for data-driven projects / and or DPL
- Experience working with Facebook Marketing Partners, Example: Smartly or Nannigans to increase investment yield
- Experience working with Basic to intermediate knowledge of Javascript and HTML
- Knowledge of Digital transformation
- 3rd Party tracking solutions
- Data Studio and dash-building experience
- Data Management with some experience with Google Cloud (BQ & ADH)
- SEO and website optimisation
- API integrations
- Train-the-trainer facilitation
- Strong mobile and app experience, including Firebase and AppsFlyer

**Responsibilities**
- Ability to understand the customer's key business and marketing challenges and translate this as a proposal on how our tech & consulting services can help achieve these goals
- External Consultancy towards clients:

- Technical

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