Digital Communication Intern

3 weeks ago

Johannesburg, South Africa Medecins Sans Frontieres South Africa Full time

**About MSF**

Doctors Without Borders (MSF) is an independent international medical humanitarian organisation that delivers aid to people affected by armed conflict, epidemics, natural or man-made disasters, or people excluded from access to health care. The organisation has health projects in more than 70 countries. MSF South Africa is located in Johannesburg, with an office in Cape Town. MSF SA is governed by the MSF Southern Africa Association, which is made up of more than 300 members from seven countries in the region.

**MSF SA has the following organisational responsibilities**:

- Recruit medical and support staff to work internationally on MSF projects.
- Provide strategic medical and technical support and training to MSF projects (especially those focusing on HIV/AIDS and TB).
- Communicate to the public, and collaborate with humanitarian, health, activist and academic organisations and institutions.
- Advocate for specific health issues, particularly access to treatment, medicines and diagnostics.
- Raise funds to maintain MSF's medical humanitarian work.

**BACKGROUND: The Communication Department
MSF Southern Africa’s Communication Department raises awareness about medical humanitarian issues, MSF’s values and international work among the South African society to mobilise influence and resources (advocacy, fundraising and fieldworker recruitment) for MSF’s work.

**About the Digital Team**

The MSF SA Digital Team plans, executes and actively manages online communication content, digital campaigns, social media and fundraising initiatives.

We make data-driven decisions about which messages to share and where/when to share them. We are always looking for new ways to engage with the audiences online and inspire them to act. We actively monitor and constantly vary our digital activities to best connect with our audiences.

Our objectives are to raise awareness about the organisation and its activities, inspire South Africans to donate and assist with the recruitment of medical and support staff to work internationally in MSF projects.

**About the Position
The Digital Communications Intern will provide administrative, writing, editing, graphic design, reporting and research support to the Communications team of the MSF South Africa.

She/he will develop skills and knowledge in the following area:

- Time management skills
- Website management skills
- Community Management skills
- Social Media Monitoring and Reporting
- Understand how content works on digital platforms
- Analytical skills
- Adobe Creative Suite Skills

**Reports to: Digital Communication Officer**

**KEY TASKS AND RESPONSIBILITIES**

**Website**
- Update content on the MSF Southern Africa website.
- Edit identified articles by ensuring that they are correctly tagged and quality images are used.
- Optimising content on the website for improved user experience.
- Ensure relevant content in hyperlinked in order to improve Google search ranking and SEO
- Ensure the layout is consistent for all articles.

**Social Media**
- Work with the Social Media Officer to help build and manage MSF South Africa’s online communities.
- Monitor and respond to social media trends observed in a proactive fashion.
- Measure and report social media activities.

**Community management
**a) Acquisition and Content Validity**
- Working with the Social Media officer, regularly update the community management strategy.
- Update the community management documents during this period with any concerning comments or questions.
- Categorise the queries and responses.

**Using listening tools**:

- Put MSF SA’s audiences first with an effective social customer care strategy. Work with the Social Media Officer to nurture our communities.
- Monitor brand mentions and spot patterns in mentions. Identify who mentioned a given keyword or query most frequently to find influential community members interacting with our page and leverage their voices, identify an opportunity to engage.
- Focus on keywords that are relevant to MSF and monitor brand mentions across Facebook, Twitter and LinkedIn.
- Monitor hashtags, fan/follower posts on MSF pages.
- Respond to queries/comments as quickly as possible.
- Work with the team to efficiently answer comments as they come in.

**b) Crisis Management**

Support the implementation of the social media crisis management strategy.

**Other Tasks**

Perform other tasks as requested by the social media officer and other team members.

**Follow MSF operations to support communications activities**

Closely follow developments in MSF operations by reading regular operational updates.

**Requirements**:

- Studies in** Communications, Marketing, Public Relations, or similar field.**:

- Good working knowledge of social media platforms, including Twitter, Facebook, Instagram and LinkedIn.
- Experience in managing social media accounts and interest in developing online communication & marketing tactics.
- A strong interest in huma

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