Copywriter

3 weeks ago


Johannesburg, South Africa Freedom Won (Pty) Ltd Full time

The** Copywriter** is responsible to help us shape our brand. Contributing towards our continual expansion as a business and a key role player within the marketing team with a comprehensive all-round copywriting skill set, who will be maintaining and enhancing our current and future brand voice.

Reporting to the **Marketing Manager**

Paterson Grade:
**Key Responsibilities**:

- Communicate with customers (Distributors, EPCs, Engineering consultants, Installers, and Consumers) on Freedom Won installations and create case studies on the solutions.
- Constant communication with the internal engineering team to ensure technical accuracy.
- Write and edit copy to support content, marketing, and organizational initiatives.
- Ensure outgoing communications align with Freedom Won's brand voice and are delivered on time with clear, concise language.
- Drive the content writing process for the website and develop high-level strategic messaging for major projects.
- Work in an agile environment, effectively communicate with teams, and adapt to changing requirements.
- Conduct research on products and services across different business lines to ensure accurate copywriting for assigned projects.
- Gather feedback from internal teams, external partners, and stakeholders to refine and improve the copy.
- Maintain and enhance the content writing style guide and brand voice guidelines.
- Contribute to the development of the content marketing strategy.
- Coordinate with the PR agency and oversee media guidelines on a day-to-day basis.
- Possess excellent attention to detail and the ability to grasp technical information.
- Collaborate with the Technical Team, Sales, and Creative departments to create compelling copy for all campaigns.

**Essential Requirements**:

- Bachelors degree in marketing, Communications, Advertising, English, or equivalent preferred.
- Experience in Technical Writing (writing engineering and highly technical content)
- Minimum of 3 years of experience in marketing, communications, and/or writing roles.
- Advanced writing and editing skills with a strong focus on detail.
- Proficiency in grammar and usage.
- Experience writing for various online and offline marketing channels.
- Ability to work effectively with designers, project managers, agencies, freelancers, and third-party vendors to produce marketing materials.
- Must be able to work methodically and independently.
- Attention to detail is a must.
- Good MS Office skills (Excel, PowerPoint, MS Project).
- Adaption and incorporation of AI tools to optimize and streamline your workflow.
- Keyword and market query analysis to respond with content on the related topic.

**Beneficial Requirements**:

- Strong B2B and B2C experience or experience working in an agency or large brand name marketing department.
- Ability to understand technical concepts and translate them into effective messaging.
- Familiarity with maintaining and refining content writing style guides and brand voice guidelines.
- Knowledge of content marketing strategy development.
- Experience coordinating with PR agencies and managing media guidelines.
- Effective communication skills and adaptable communication style for interacting with team members, upper management, and clients.
- Time management and organization skills to plan and execute large and small marketing projects and initiatives.
- Analytical and problem-solving skills for coming up with ideas to increase demand for products and services.
- Ability to work well in a pressurized environment.
- Ability to adapt to changing circumstances.
- Ability to manage various projects and tasks.
- Able to operate with limited supervision.

**Further Responsibilities Outside Content Writing**:

- Assisting in market research and analysis.
- Supporting the development and execution of marketing campaigns.
- Managing social media accounts and engaging with followers.
- Assisting the marketing team with event planning and coordination when needed.
- Conducting competitive analysis.
- Assisting with the implementation of marketing strategies.
- Tracking and analysing marketing data and providing reports.
- Coordinating with external vendors and agencies.
- Assisting in the creation and editing of marketing materials such as brochures, presentations, and sales collateral.
- Monitoring and reporting on marketing trends and industry developments.
- Assisting in the coordination of marketing activities with other departments within the organization.

Freedom WON is an employer of equal opportunity and supports the philosophy of regional demographic representation.


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