E-commerce Marketer

**E-Commerce Marketer & SEO Analyst**

**Market-related Salary**

**Franschoek, Cape Town**

Are you an experienced E-commerce Marketer with a strong focus on data analysis and SEO? Does the idea of working in a fast-paced, dynamic environment appeal to you? Do you appreciate being creative and using data analytics?

**THEN THIS IS THE POSITION YOU'VE BEEN LOOKING FOR.**

**Key Duties / Responsibilities**

Marketing analytics and reporting:

- Tracking, reporting and analysing the performance of marketing activities, ad hoc analytical
requests, and automation of regular reports.
- Provide actionable market and customer insights to address key strategic questions.
- Assist with market research to analyse the competitive landscape, determine brand perceptions,
and identify new marketing opportunities.

Experimentation and CRO:

- You will function as an important member of the team by supporting UX and CRO strategies with
audience-centric recommendations for improving website performance.
- Evaluate customers’ online behaviour and provide insights and recommendations to improve
website performance and the overall online shopping experience.
- Support strategy, execution and measurement of A/B tests and CRO experiments within the e-commerce marketing team.
- Work with content creators to optimise landing pages, website calls-to-action (CTAs) and lead generating forms.

SEO:

- Monitor traffic performance in Google Analytics and Google Search Console.
- Support copywriters with keyword research for SEO writing.
- Continuously collect, analyse and identify trends/insights to improve SEO strategy.
- Work with the development team to implement best SEO practices

**Requirements**:

- Bachelor’s degree or equivalent in marketing, data analysis, information science or a related field.
- Strong analytical and problem-solving skills.
- Excellent verbal and written communication skills in both Afrikaans and English.
- Demonstrable experience as a data analyst, preferably working in a marketing team or with
marketing stakeholders, with a track record of producing data-driven insights and
recommendations to various stakeholders.
- Proven experience in SEO, Google Analytics and other MarTech platforms.
- Experience in compilation and execution of A/B testing plans and reporting on the results.
- Advanced statistical analysis and data visualisation skills.
- Experience working in an e-commerce environment and on e-commerce platforms would be
advantageous.
- Experience working with project management tools such as Asana would be advantageous.