Mw Copywriter

8 hours ago

Cape Town, South Africa Machine_ Full time

Company Description
**The Company**:
Machine_ is a creative solutions agency represented across Cape Town, Johannesburg and Durban, and is home to over 75 adventurous minds. At Machine_ we don’t believe that intuition and gut feel are enough. That’s why everything we do starts with an insight. Our team of experts uses these insights to create impactful and accountable solutions that touch consumers at every point in their connected world.

Machine_ is part of Publicis Groupe, one of the fastest-growing global networks.

Machine’s mantra, Never Afraid, underpins our values of; doing the right thing, being curious, solution orientated and at its core ‘getting things done’. Living this mantra daily helps grow our clients’ businesses and these are the values we look for when recruiting new talent. The right personality is just as important as the right experience. We’re here to work hard and have fun while doing it.

**The Role**:
We’re looking for a copywriter’s copywriter. Someone who can come up with great concepts and skilled at writing in all forms: punchy headlines, persuasive body copy, compelling social posts or long-form content. You should be able to be comfortable working closely with other creatives to conceptualise and execute campaigns, and manage the tone of voice of multiple brands.

Job Description
**Responsibilities include but are not limited to**:

- Conceptualise creative, brand appropriate concepts to meet the strategic goals in accordance with the client’s brief
- Write copy for a variety of platforms including (but no limited to) print, radio, OOH, TVC, digital, long form content, etc
- Communicate and present ideas - pitch these ideas and concepts to both internal and external stakeholders in a professional and impactful manner with the ability to accept constructive feedback
- Work closely with your creative partner and other creative teams
- Mentor / guide junior copywriters
- Oversee the brand TOV of multiple clients across a number of client categories
- Constantly develop and refine their craft and that of the junior team
- Keep abreast of current trends and popular culture in accordance with industry best practice

Qualifications
**Qualifications / Experience / Requirements**
- Tertiary qualification in Copywriting or Advertising
- At least 4 years’ experience working as a Copywriter with 1 year being in a Midweight role within an Advertising Agency
- Experience on digital campaigns
- Proficient in MS Office (i.e. Word / PowerPoint etc.)
- Proficient in Apple products (i.e. Mac)
- An excellent command of the English language (both verbal and written)
- Strong presentation skills
- Strong multi-tasking skills (ability to work on more than one brief)
- An eye-catching portfolio that demonstrates your range from ATL to digital
- Must be able to work on alcohol brands
- Comfortable to work on-site (at least 3 days a week or as when required)

**Personality**:

- Team player with the ability to work independently
- Ability to work well in a highly pressurised, fast-paced environment
- Curious, imaginative creative mind
- Meticulous with attention to detail
- Self-starter who can inspire others
- Resilient
- Confident
- Proactive and out-of-the-box thinking
- Accountable
- Solution and deadline driven
- A “can do” attitude and willing to go the extra mile
- Other:

- Flexible to work beyond normal office hours (overtime - if and when required)

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