Optimisation Manager

2 weeks ago


Johannesburg, South Africa Nedbank Full time

**Requisition Details & Talent Acquisition Contact**
- 131122 - Busi Radebe- Job Post End Date: 30 January 2024- Job Family- Marketing, Communication and Research- Career Stream- Marketing and Brand Management- Leadership Pipeline- Manage Self: Technical (MST)**Job Purpose**
- Leverage strategic partnerships, audiences and platforms to derive maximum value for business. Optimising the future experience (FX) across channels and platforms. The role involves developing data-driven marketing strategies, collaborating with internal and external stakeholders, and influencing marketing campaigns to enhance brand awareness, drive traffic, and boost conversions.
- Provide advice and counsel to marketing teams, project teams, and functional and non-functional user experience improvements on digital platforms, analytics and insights. Insights are provided from all data and analytics sources.
- Working with media partners and traveling experts to ensure the use of most efficient channels guided by data and insights.**Responsibilities**:

- Appsflyer enterprise integration: Implement, Support and Commercialise App Attribution across business with internal and external stakeholders.
- Research, recommend, test and implement new techniques, platforms, affiliates, audiences and technologies that will help deliver impactful marketing experience initiatives, in the short and long-term strategic horizons.
- Conduct market research and analysis to identify target audiences and their preferences, behaviours, and needs.
- Utilize data-driven insights to segment and prioritize audiences, tailoring marketing strategy to resonate with specific customer groups. Continuously monitor audience trends and adapt strategies to stay relevant in a dynamic digital landscape.
- Collaborate with digital commercialisation, strategy, and marketing excellence chapters to leverage actionable insights and formulate campaign or project strategy, including use test cases for improved performance results.
- Manages the customer future experience beyond campaigns (Content, Mobile Marketing, Organic optimisation, Audiences)
- Deliver a world class user experience through others by ensuring a client centric culture through required interventions.
- Drive 'Test and Learn' (A/B testing/ Split testing etc) opportunities linked to user journeys /UX/ UI/ CX for campaigns or projects.
- Preparing proposals and presenting recommendations to stakeholders.
- Analysing complex problems and finding data-led solutions.
- Understanding best practices for digital assets such as websites and apps.
- Provide an advisory role on marketing experience to missions and BAU.
- Collaborating with employees and stakeholders to improve processes and outcomes.
- Auditing and monitoring digital channels using data analytics tools.
- Determining strategic optimisation goals with senior management.
- Discussing shortcomings and opportunities for optimisation with stakeholders.
- Contribute to a culture conducive to the achievement digital strategic objectives of the Bank.
- Keep up-to-date with the latest industry trends, best practices, and emerging technologies in digital marketing and partnership management

**People Specification**
- Requirements- Must: 2+ Years practical work experience in App Attribution with platforms like: Appsflyer, Branch.io or similar.
- Proven work experience as a Digital Marketing Specialist or in a similar role with a focus on audience targeting and platform management.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Proficiency in digital marketing tools and platforms such as analytics, social media management tools, marketing software, etc.
- Excellent communication and interpersonal skills to foster successful partnerships and collaborations.
- Creative thinking and problem-solving abilities to develop innovative marketing strategies.
- Result-oriented mindset with a focus on achieving measurable business objectives.
- Essential Qualifications - NQF Level- Advanced Diplomas/National 1st Degrees
- Preferred Qualification- Bachelor of Arts: Marketing, Bachelor of Commerce: Marketing
- UX/ UI/ CX/ Digital Marketing Certificate
- Field of study: Marketing
- Minimum Experience Level- 3 - 6 years
- Digital Marketing/ UX/ UI/CX experience

**Technical / Professional Knowledge**
- Digital Marketing
- UX/ UI/ CX/ Journey Mapping
- Analytical Skills
- Stakeholder Relationship Management
- Project Management
- Leadership Skills
- Technological Skills
- People Management Skills
- Agile Way of Working
- Client Centred/ Design Thinking
- Behavioural Competencies- Business Acumen
- Strategic Planning
- Driving Innovation
- High-Impact Communication
- Digital Acumen
- Driving Execution
- Influencing
- Connected Decision Making
- **_Please contact the Nedbank Recruiting Team at +27 860 555 566_



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