Trade Marketing Operations Manager

3 weeks ago

Benoni, South Africa Electrolux Full time

TMO Manager
South Africa

Business Unit
- Marketing - Retail & Shopper Marketing
Reports To - Retail & Shopper Marketing Manager.

Your Role
As Trade Marketing Operations (TMO) Manager you will be responsible for excellent deployment of all marketing assets and campaigns in retail environment to ensure best in class in-store presence of our brands, improve consumer experience and drive sales of our products. In this role you will be working closely with marketing and sales teams, both within Electrolux and our trade partners, managing agencies, production as well as organizing and controlling merchandising.

A Typical Day

DISPLAYS DESIGN, PRODUCTION, INSTALLATION
You will be responsible for designing new attractive retail displays and updating current ones with the goal
of providing an excellent in-store experience and driving sales. You might be supported in this task by external agencies therefore you need to be able make proper briefings, give feedbacks, and monitor progress until completion.
You will need to ensure compliance of those displays with company brand and retail guidelines as well as its consistency across multiple store locations. That will require collaborating closely with regional team, following company processes and obtaining approvals when necessary; Ensure the correct briefing to the agencies and that they follow all the guidelines provided to them.
You need to be able to consult with other stakeholders, including marketing & sales colleagues within Electrolux as well as marketing & retail executives on trade partner side, in order to get approval of the final designs and align on the implementation timeline.
Supervising production and installation process as well as contractors involved will be part of your daily job. You will be accountable for ensuring timely and qualitative execution within given budget.

POSM MATERIALS PLANNING & PRODUCTION
Electrolux offers wide variety of products in several categories. Proper in-store communication of our products benefits is key to improve consumer experience and drive sales. In your role you will be collaborating closely with your colleagues from 360 Marketing team to understand all POSMs available and planned
(i.e., stickers, wobblers, toppers, leaflets, tent cards, lamas, catalogues and other product & promotional information).
You will be expected to plan appropriate quantities of all those materials based on number of stores, display presence and trade partner agreements to secure its availability on time and optimize production costs.
You will need to identify the most appropriate printer / manufacturer for the job, based on a balance of competitiveness, quality, and service, following company procurement procedures.
You must be able to manage printer proof / mock-up approval process including reviewing the proof / mockup to ensure colour, layout, size, material etc. are as per approved artwork.

MERCHANDISING
You will be responsible for ensuring that all produced POSMs are being displayed in the stores in a proper way and on time. To make it happen you need to be able to define optimized POSM distribution model (i.e., using external merchandisers, internal company resources) and define tracking and reporting scheme.
Creating merchandising plans & guidelines as well as team briefings will be part of your daily work.
You will be expected to track the progress, report, drive and own in-store KPIs (such us merchandising index, star product compliance index); Other KPIs include but not limited to:
Creating in store flooring planograms by different channels
Ensuring that products are displayed as per check store flooring planograms
Doing floor walks in stores and ensuring basic house keeping
Ensuring that all products have Price ticketing and correct POS
Ensuring that display fixtures are working properly such as logos & light boxes relate to power and following the correct light spectrum as per guideline

From time to time, you will be tasked to oversee the completion of a project or be given temporary additional role/s to stretch your capabilities for growth and development within Electrolux.

In this role, you will be dealing with Electrolux’ internal and external customers. You should also be confident in dealing with leaders both from a country level and region perspective.

In Electrolux, we encourage open communication at all levels and put emphasis on dealing with our customers as well as colleagues with integrity and respect. You will be working in (city, country) office on regular working hours and may be required to travel both domestic and international.

Who You Are?
For you to succeed in this role, you should be:
Expert
- You not only know your area of expertise, but you are also enthusiastic about delivering simply outstanding consumer experiences.
A completer
- You start, and you finish, taking responsibility for getting things done, on time and to high quality, tying up all the loose ends along the way.
Team player - In t

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