Paid Media Manager Mena

2 weeks ago


Cape Town, South Africa Incubeta Full time

Incubeta is a growth partner for our clients, offering solutions across media, technology, creative and data that address their challenges and move the needle on their businesses. Our mantra is 'We don't sell products/services, we solve business problems'

Deepening relationships with existing clients is a key driver for Incubeta’s growth so it is vital that we are consistently looking for opportunities to deliver further value to clients (in the form of additional services of course) that will bolster their digital marketing activities, ultimately leading to improved business performance.

To support this growth strategy, Incubeta MENA is looking for a Mid Level Paid Media Manager who will work alongside the paid media team in this region to deliver solutions that will drive business value for our clients.

**OVERVIEW**:
**WHAT IS THE PURPOSE OF THE ROLE?**
The Media Manager role role will form part of the paid media team within the MENA Market and as an expert specializing in Paid Performance Media, you will be primarily responsible for providing digital campaign strategies, across Paid Media Channels in order to transform and increase the success of our existing and future customers, primarily leveraging Facebook Business Manager, Twitter Ads, Linkedin, Snapchat etc and how they integrate into the Google Marketing Stack (GMP).

You will assist our **Key Regional Clients **in driving their business and marketing goals by combining your knowledge to create best-in-class campaign strategies, setup and execution. You will collaborate closely with paired Subject-Matter Experts (SME's) and with cross-functional teams, such as client service, solution consultants, SEO, organic social, and creative.

At its core, a Paid Media Manager requires knowledge of:

- Digital media strategy, content & communication advice
- Audience strategy
- Campaign Management and Optimisation,
- Conversion Optimisation
- Website tracking
- Performance reporting & Analysis.
- Client management

**PLACE WITHIN ORGANISATION**
- Reports to the Head of Paid Media
- Closely interacts with Paid Media Client Service Director, Solution Consultants, Client Services, Project Managers and Global Implementation & Delivery Teams.
- Works closely with Platform Partners, ie. Google, Facebook / Smartly / Pinterest / Twitter / LinkedIn/TikTok etc., to stay ahead of tech, gain access to betas & conferences etc**.**

**WORKING HOURS**:
Please be advised that this role aligns with the Middle Eastern time zone, however individuals will be required to work the standard Monday - Friday. There may however be instances where individuals may be asked to support the team on a Sunday - Thursday rotation when colleagues are on leave or off ill however this will be on the odd occasion.

**KNOWLEDGE AND EXPERIENCE - IMPERATIVE**
- Minimum 2 years of experience
- Working 100% independently on basis of level profile
- Experience in running, implementing and managing Google Ads campaigns ( Microsoft Ads, Apple Search and Search Ads 360 campaigns advantageous)
- Certification on at least 2 platforms (Facebook/IG, Twitter, LinkedIn, Snapchat, TikTok)
- GMP certification on CM360, DV360, SA360 would be advantageous
- Experience with setup and testing of tracking requirements of online campaigns.
- Strong strategic analysis and profound advisory skills
- Excellent communication skills and the ability to translate customer needs to deliver high levels of satisfaction
- Experience in educating and reporting back to clients
- Sound understanding of the digital advertising industry, knowledge of the underlying technology, major tech providers, agencies landscape and online media buying and selling processes, including the programmatic buying landscape
- Proven knowledge of Incubeta products/services or similar products/services that Incubeta services
- Strong understanding of all digital marketing channels, ad technologies, cross-media solutions and passionate about (ad) technology and how technology can shape the online advertising industry and ecosystem for the benefit of our clients
- Highly motivated, enthusiastic, goal-orientated and a team player
- Native or bilingual proficiency in the English language. Understanding of the Arabic language is advantageous
- A people person - comfortable with collaboration and can build internal relationships with cross-functional teams
- Excellent organisational and problem-solving/decision-making skills
- Experience in providing forecast and creating presentations
- Strong presentation skills

**KNOWLEDGE AND EXPERIENCE - ADVANTAGE**
- Experience building & optimising feeds for data-driven projects / and or DPL
- Experience working with Facebook Marketing Partners, for example: Smartly or Nannigans to increase investment yield
- Knowledge of Digital transformation
- 3rd Party tracking solutions
- Data Studio and dash-building experience
- Strong mobile and app experience, including Firebase and AppsFlyer

**RESPONSIBILITIES**
- Over


  • Paid Media Specialist

    4 weeks ago


    Cape Town, South Africa Special Effects Media South Africa Full time

    Are you a passionate and driven digital marketer and love achieving results in digital through diverse paid media campaigns and love how monitoring data and audiences helps drive real time results for clients? Are you also looking to work across diverse client genres and on the cutting edge of video advertising? Then this job is perfectly suited for...

  • Campaign Manager

    1 month ago


    Cape Town, South Africa Mark1 Media Full time

    We are looking for a hot shot paid social media campaign manager to join our team at Mark1. The campaign manager will manage all paid social campaigns on Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, Snapchat, etc. Duties include live campaign maintenance and optimisation as well as weekly reporting and post-campaign analysis. A successful...

  • Paid Media Manager

    4 weeks ago


    Cape Town, South Africa TrudyQ Consulting Full time

    Minimum requirements - +8 Years experience in B2B & B2C Performance Marketing - Expert knowledge in Microsoft Excel - Experience with Appsflyer and Tableau a plus - Degree in Marketing, Digital technologies or similar relevant field preferred - In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting,...

  • Paid Media Manager

    4 weeks ago


    Cape Town, South Africa Aramex Full time

    **Key Responsibilities** - Manage the entire marketing deliverable cycle including initial planning, creative briefing, implementation, monitoring, optimization, analysis and reporting - Lead and support the implementation of our paid marketing strategies to drive awareness, leads, app downloads and revenue growth - Generate weekly, monthly and quarterly...


  • Cape Town, South Africa Twisted Fox Creative Full time

    **Job Title: Head of Paid Media Marketing** **Company Overview**: Join the innovative team at Twisted Fox Creative, a leading creative agency dedicated to delivering cutting-edge marketing solutions. We thrive on creativity, collaboration, and pushing the boundaries of what's possible in the digital space. As we expand our offerings, we're seeking a...

  • Paid Media Specialist

    1 month ago


    Cape Town, South Africa AKQA Inc Full time

    Paid Media Specialist At AKQA Performance we imaginatively apply art and science to create transformative experiences, accelerate growth and future-proof organisations. AKQA Performance designs every touchpoint along the customer journey with unmatched native ability to define, find, connect, and inspire audiences across all brand interactions. At...


  • Cape Town, South Africa Salt Full time

    You will be responsible for: - Develop and present paid media strategies and plans and manage budgets and campaigns across a multitude of brands. - Client liaison - Team management, performance reporting, campaign tracking and paid media insights - You will also work on all aspects of Paid Media from Strategy to implementation Salt is acting as an...


  • Cape Town, South Africa Salt Recruitment Full time

    You will be responsible for: - Develop and present paid media strategies and plans and manage budgets and campaigns across a multitude of brands. - Client liaison - Team management, performance reporting, campaign tracking and paid media insights - You will also work on all aspects of Paid Media from Strategy to implementation Salt is acting as an...

  • Paid Media Specialist

    1 month ago


    Cape Town, South Africa Azure Flask Full time

    We are looking for a Paid Media Specialist to manage Google Ads and Facebook Ads PPC campaigns. **Responsibilities Include**: - Develop exciting and attractive landing pages as required using company templates and tools - Analyze clients campaigns - Manage monthly spend - Conduct keyword research, create ad copy and develop reports - Create and manage paid...

  • Paid Media Manager

    3 weeks ago


    Cape Town, South Africa Welcome Tomorrow Full time

    ❤️ Meet your dream teamHi there! We’re Welcome Tomorrow — the digital marketing agency behind some of Africa’s most successful brands  .Welcome Tomorrow was founded in 2021 by Maxime Calot, starting from a simple observation: advanced growth marketing techniques are not localised for emerging markets. Online marketing is increasingly complex and...


  • Cape Town, South Africa Curro Holdings Full time

    Join the ranks of Curro, a leading-edge institution where opportunities for professional growth are boundless. We seek dynamic individuals equipped with a blend of creativity and dedication, ready to immerse themselves in a professional environment that values excellence and growth. If you're passionate about making a difference, your journey starts...

  • Social Media Manager

    4 weeks ago


    Cape Town, South Africa Centric Media Full time

    **Salary**: R30-35k pm **Incentives**: Huge growth potential starting with the company. Bring your ideas to the table and let's roll with them. **Contract**: Three-month probation then permanent position. **Team**: We're a small team of women and are looking for a like-minded individual who is down-to-earth, passionate and a high-energy hard worker. It...


  • Cape Town, South Africa Omega Human Capital Full time

    Join the ranks of Curro, a leading-edge institution where opportunities for professional growth are boundless. We seek dynamic individuals equipped with a blend of creativity and dedication, ready to immerse themselves in a professional environment that values excellence and growth. If you're passionate about making a difference, your journey starts...


  • Cape Town, South Africa Omega HR Solutions Full time

    Join the ranks of Curro, a leading-edge institution where opportunities for professional growth are boundless. We seek dynamic individuals equipped with a blend of creativity and dedication, ready to immerse themselves in a professional environment that values excellence and growth. If you're passionate about making a difference, your journey starts...


  • Cape Town, South Africa Omega Human Capital Full time

    Join the ranks of Curro, a leading-edge institution where opportunities for professional growth are boundless. We seek dynamic individuals equipped with a blend of creativity and dedication, ready to immerse themselves in a professional environment that values excellence and growth. If you're passionate about making a difference, your journey starts here....


  • Cape Town, South Africa Adzuna ZA B C2 Full time

    Join the ranks of Curro, a leading-edge institution where opportunities for professional growth are boundless. We seek dynamic individuals equipped with a blend of creativity and dedication, ready to immerse themselves in a professional environment that values excellence and growth. If you're passionate about making a difference, your journey starts...


  • Cape Town, South Africa Takealot Group Full time

    **We're looking for people who**: - are decisive - are continuously learning & improving - think big - are proactive - obsess about the customer and the customer experience - are accountable - collaborate - are trustworthy, approachable and open minded - simplify processes and solve complexity - diverse and inclusive If that sounds exciting to you, then...


  • Cape Town, South Africa Recruitment Dynamix (Pty) Ltd Full time

    Great career pportunity for an experienced Social Media Advertising Specialist t within a very well established Paid Media Agency who handle interesting FMCG/Health & Beauty/Pharmaceutical/Fast Food accounts. You will be be responsible for planning, executing, and optimizing social media advertising campaigns across various platforms, including Meta...


  • Cape Town, South Africa Mag 7 Media Full time

    Overview: We are seeking a talented and creative Social Media Specialist to join our team. As a Social Media Specialist, you will be responsible for managing and implementing our social media strategy to increase brand awareness, drive website traffic, and engage with our target audience. This is an exciting opportunity to make a significant impact on our...

  • Paid Media Manager

    4 weeks ago


    Cape Town, South Africa Incubeta Full time

    Job description We are looking for an internet-savvy individual with sound knowledge of the digital advertising industry to fill this position. The main role of the paid media manager is to implement and optimise search advertising campaigns across various platforms. They are responsible for campaign optimization, analysis and reporting and also act as a...