Head of Marketing
2 months ago
**Key Responsibilities**:
- **Strategic Marketing Leadership**:
- Develop and execute comprehensive marketing strategies for film releases that align with the studio's overall goals.
- Oversee the creation and implementation of marketing campaigns across various platforms, including digital, social media, traditional media, and events.
- **Market Research and Audience Analysis**:
- Conduct market research to identify trends, audience preferences, and competitive landscape.
- Analyse data to inform marketing strategies and optimize campaign performance.
- **Brand Management**:
- Build and maintain the company’s brand identity, ensuring consistency across all marketing materials and communications.
- Collaborate with creative teams to develop compelling content and visuals that resonate with target audiences.
- **Collaboration with Internal Teams**:
- Work closely with production, distribution, and publicity teams to ensure cohesive marketing efforts.
- Coordinate with external partners, including advertising agencies and promotional partners, to enhance marketing initiatives.
- **Budget Management**:
- Develop and manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI.
- Track and report on campaign performance, adjusting strategies as needed to meet objectives.
- **Communication Strategies and Events**:
- Oversee publicity efforts, including press releases, media relations, and promotional events.
- Plan and execute film premieres, screenings, and other events to generate buzz and engage audiences.
- **Team Development**:
- Lead and mentor the marketing team, fostering a culture of creativity and collaboration.
- Provide training and development opportunities to enhance team skills and capabilities.
- **Industry Engagement**:
- **Stay informed about industry trends, emerging technologies, and best practices in film marketing.**
- Represent the studio at industry events and film festivals, building relationships with key stakeholders.**Qualifications**:
- Bachelor’s degree in marketing, Communications, Film Studies, or a related field.
- Proven experience in a senior marketing role within the film or entertainment industry.
- Strong understanding of digital marketing, social media strategies, and audience engagement techniques.
- Excellent communication, leadership, and project management skills.
- Ability to analyse data and translate insights into actionable marketing strategies.
**Key Attributes**:
- Creative thinker with a passion for storytelling and film.
- Strong interpersonal skills, with the ability to collaborate effectively across departments.
- Results-oriented mindset with a focus on driving measurable outcomes.
**Job Types**: Full-time, Permanent
Application Deadline: 2024/12/15
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