Cro Specialist
6 days ago
We are seeking a seasoned Conversion Rate Optimization Specialist to drive strategic improvements in user experience, conversions, and overall site performance across multiplebrands and websites.
Key Responsibilities:
- Develop and execute a comprehensive CRO strategy aligned with business objectives, driving significant improvements in user experience and conversion
- Conduct advanced A/B, multivariate, and personalization tests to optimize key conversion funnels
- Leverage advanced analytics tools to identify opportunities, track performance metrics, and measure the impact of optimizations, demonstrating a strong analytical mindset and ability to translate data into actionable insights.
- Monitor site performance metrics and identify areas for improvement, staying ahead of the curve with the latest CRO trends, technologies, and best practices.
- Mentor and guide team members on CRO principles and methodologies, fostering a culture of collaboration and knowledge-sharing.
Qualification
- Proven experience in CRO, digital marketing, specifically e-commerce, with 5+ years hands-on experience.
- Technical proficiency in A/B testing tools, analytics platforms, and tag management systems, including expertise in Google Analytics and Google Tag Manager.
- Data-driven mindset, with strong analytical skills and ability to translate data into actionable insights.
- Problem-solving skills, with a knack for identifying and solving complex problems.
- Excellent written and verbal communication skills, with ability to collaborate effectively with diverse teams.
- Creativity and innovation, with a passion for experimentation and willingness to think outside the box.
- Meticulous attention to detail, ensuring accuracy and consistency in all aspects of work.
- Excellent presentation and public speaking skills
- Excellent independent decision making, analysis and problem solving skills
- Ability to plan and manage successful projects; understand available resources, develop timeline, budget, assign tasks and areas of responsibility
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Digital Marketing Specialist
5 days ago
Sandton, South Africa Experian Full timeCompany Description Experian plc is an Anglo-Irish multinational consumer credit reporting company. Experian collects and aggregates information on over 1 billion people and businesses, including 235 million individual US consumers and more than 25 million US businesses. We operate in 37 countries with offices in the United Kingdom, the United States and...