Visual Merchandising and Store Design Specialist

6 months ago

Johannesburg, South Africa The Estée Lauder Companies Full time

**Purpose of the Job**
- Enhance brand equity in the in-store environment for both new and existing sites in SA. Ensure consistency of presentation of all counters/FSS environments.
- Responsible for store design functions.
- Ensures proper representation of the brands’ images in the selling environment.
- Project Co-ordinate with Brands, Project Managers and suppliers to ensure the smooth implementation of Retail Design projects.

**Key Roles & Responsibilities**

Store Design
- Initiate projects after Brand approval.
- Review, establish and adapt - display, POS and presentation for specific SA environment.
- Receives designs, technical drawings and specifications to market and chosen shop fitter for every new installation and refurbishment.
- Coordinate the design selling environments, display of products consultation areas and transaction space.
- Ensure Brand’s image is consistent and properly expressed and maintained within guidelines set by EMEA office in order to achieve a cumulative and synergistic effect in terms of architecture, detailing merchandise layouts.
- Consults with VM/SD Manager / Brand Manager (SA) to ensure best locations within stores; analyse traffic flow to guarantee customer interaction; analyses architectural features that may enhance or distract from location; inspects sites to ensure cohesive design and speeds approval process.
- Coordination of in store maintenance with retailers, distributors, contractors and the brands for the repair and upkeep of doors and their financial management when instructed.
- Establish a high level of communication with the markets, retailers and distributors to understand their needs and support Project Manager’s to provide a focused and specialized service.
- Liaise with Regional Design Managers for project briefing.
- Works closely with Design teams of the Retail partners.
- Negotiates with brands, vendors and retailer design teams in order to find a solution where everyone benefits.
- Updates shop fitters on materials for the brands and ensures best quality / cost ratio of the projects.
- Coordinate with Visual Merchandising EMEA to order all materials and collaterals to ensure timely delivery to coincide with project schedule.
- Ensure all brand designs and final products are adapted to any existing security constraints.
- Maintain project flow and establish weekly status report to communicate with the Regional Design Managers.
- Maintain project close out and archival procedures, including final project photography.
- Prepare project files for all new projects, files and keep clear, understandable records of all stores for future use by VM/SD Manager, Brand Managers, BDM, Merchandising, Store Design and Finance.
- Review project submissions and follow up on missing information in preparation for designs to follow.
- The collection of data for the Project Request Form for submission to regional design departments
- Completion of accurate Business Case Forms for WBS (project number).
- Tracking of all projects from submission through to installation.
- Prepare project files for all new projects.
- The ordering of loose furniture items and other store design hardware for inclusion within projects across the region.
- Ensure accuracy in Capex Spend.

New store designs and re-vamps of stores
- Coordinate the execution of store openings or re-vamps and ensure the completion of necessary checklists.
- Order visuals and tester units.
- Fit design to store space.
- Ensure that merchandising guidelines are followed.
- Ensure photographs of all new stores and re-vamped stores are taken and filed correctly on the share drive.

Existing store design and maintenance
- Maintain /Create master list of all store details - these include number and sizes of light boxes, number of shelves for pricing strips, tester units, pre-cut lettering for logo’s, type of installation etc. Store Profile.
- Maintain all store hardware and open sell elements.
- Order new hardware for stores where necessary and coordinate the installation thereof.
- Maintain merchandising and visual standards.
- Plan, present and Implement the basic merchandising guidelines at store level.
- Ensure the merchandising policies in retailers comply with brand standards - implement a cycle program for store visits to inspect these issues.
- Co-ordinate the ordering, distribution of light box visual transparencies for all new and existing stores.
- Execute and assist with visual in store in conjunction with the sales team
- Responsible for in store visualization working closely with sales team.
- Compile direction and execution of visual merchandising booklets for team.
- Procure local suppliers to design and make VM display units where necessary.
- Adapt EMEA merchandising guidelines to local market standards when required.
- Work with field employees in store to determine new space and execution opportunities in-line with international guidelines.
- Review and put forward recommendations fo

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