Digital Stategist

**Job Information**:
Industry
- ManufacturingSalary
- R20000 - R40000City
- Cape TownState/Province
- Western CapeCountry
- South AfricaZip/Postal Code
- 7100**Job Specification: Digital Strategist**

**About the Company**:
The Company is a dynamic and innovative company at the forefront of fashion care technology. We're dedicated to providing sustainable care solutions for fashion enthusiasts worldwide. With our commitment to quality and innovation, we're rapidly expanding and seeking passionate individuals to join our team.

**Overview**:
**Responsibilities**:
**Amazon Management**:

- Strategically manage our presence on Amazon across multiple territories.
- Monitor and optimize product listings, pricing, and promotions to maximize sales and profitability.
- Analyze Amazon performance metrics and develop actionable insights to drive growth.

**Online Store Management**:

- Oversee the day-to-day operations of our online store, ensuring a seamless customer experience from browsing to checkout.
- Collaborate with cross-functional teams to optimize product assortment, merchandising, and promotions.
- Implement strategies to increase website traffic, conversion rates, and average order value.

**Digital Advertising**:

- Plan, execute, and optimize digital advertising campaigns across various platforms, including but not limited to Google Ads, Facebook Ads, and Amazon Advertising.
- Monitor campaign performance and ROI, adjusting strategies as needed to achieve campaign objectives.
- Stay updated on industry trends and best practices in digital advertising to drive innovation and efficiency.

**Strategic Digital Planning**:

- Develop and implement a comprehensive digital strategy aligned with business objectives.
- Manage the company's blog, ensuring regular publication of high-quality content optimized for SEO and audience engagement.

**Marketing Involvement**:

- Collaborate with the marketing team to brainstorm and develop innovative marketing ideas and campaigns.
- Participate in the planning and execution of marketing strategies, ensuring digital channels are integrated effectively.
- Contribute to the creation of marketing materials and assets, providing digital insights and recommendations.
- Monitor the performance of marketing campaigns, offering insights and suggestions for optimization and improvement.

**Analytics and Reporting**:

- Utilize analytics tools to track and measure the performance of digital initiatives.
- Generate regular reports detailing key performance indicators (KPIs) and actionable insights.
- Translate data into actionable recommendations to optimize digital strategy and drive business results.

**Requirements**:
**Requirements**:

- Bachelor's degree in Marketing, Business Administration, or related field.
- Proven experience in digital marketing, e-commerce, or related role.
- Demonstrated success in managing Amazon accounts across multiple territories.
- Proficiency in digital advertising platforms such as Google Ads, Facebook Ads, and Amazon Advertising.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams.
- Detail-oriented with a track record of managing multiple projects simultaneously.
- Knowledge of SEO best practices and content marketing strategies.
- Familiarity with e-commerce platforms (e.g., Shopify) and website analytics tools (e.g., Google Analytics).
- Creative thinking and problem-solving skills, with a passion for driving results through digital innovation.

**Benefits**:
**Benefits**:

- Opportunities for career growth and professional development within a rapidly expanding company.
- Fun, fast-paced, and dynamic work culture with a passionate team of individuals dedicated to making a difference in the fashion care industry.
- Team building activities monthly.