Digital Marketing Coordinator

2 weeks ago


Johannesburg, South Africa PlaceTalent Full time

**Education**:

- Degree or Relevant experience within Digital Marketing

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**Skills/Experience required**:

- No less than 2 years experience in Search Engine Marketing (SEM) and Paid Search (PPC).
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
- Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, Facebook, etc).
- Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals and countries.
- Latest AdWords / Bing / Google Tag Manager certifications a must.
- Latest Facebook Blueprint a must.
- Proficiency in MS Excel, PowerPoint, and Word.
- Knowledge of marketing automation technology preferred.
- Project Management Skills
- Manage, review, and perform daily account responsibilities associated with Google AdWords and other search platforms for a variety of internal campaigns.
- Develop, maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
- Manage the creation of large keyword lists.
- Optimize copy and landing pages for paid search engine marketing campaigns
- Manage display network placement lists on AdWords and other contextual advertising platforms.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
- Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
- Provide oversight, manage, and be able to generate weekly and monthly campaign reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Keep pace with search engine and PPC industry trends and developments.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with goals.
- Monitor and evaluate search results and search performance across the major search channels.
- Communicate to team and management on project development, timelines, and results.

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