Retention Marketing Specialist

4 hours ago


Johannesburg, South Africa Initiate international Full time

A premium South African betting site have an amazing career opportunity for a **Retention Marketing Specialist** to join their team in **Johannesburg**. You will be responsible for the planning and implementation of all marketing and promotional activities for all Sports-betting products and marketing channels, with the aim of increasing conversions, improving client engagement, customer loyalty and gaming activity, and enhancing the relationship and value provided through the customer lifecycle, in line with company policy. Does this **job** sound like the perfect challenge for you? Keep reading

Your key **job** responsibilities as the **Retention Marketing Specialist** in **Johannesburg** will include:

- Have a complete knowledge and understanding of all products and facilities
- Track customer journeys across all touch-points and lifecycle planning, development and execution by conducting an analysis of past and current player activity
- Have a thorough understanding of online gaming technology and bonusing tools to conceptualise, design and execute relevant campaigns
- Perform a trend analysis and interpretation of current customer needs using business intelligence tools and data
- Accountable for the reach of funnels optimisation metrics within established quarterly customer segments
- Drive the ROI of customer incentives/bonus and rewards versus increasing customer life time value within the lifecycle journey context
- Develop and implement personalised multichannel, segmented life stage campaigns with a strong focus on Players lifecycle journeys based on player behaviours modelling
- Continuous upkeep of the website to ensure it stays relevant to customer needs with regards to marketing content and new technologies/innovations
- Monitor, analyse and continually refine the performance of automated behavioural and value-triggered propositions
- Elaborate data-driven and customer-oriented recommendations for marketing and VIP team to ensure the highest quality interactions with the customer across all lifecycle channels
- Compile a plan to assist in increasing new customer conversion rates, player activity, site visitations and revenue spend to online facility
- Attend events to leverage opportunities to build solid relationships with key customers, as required

Requirements for this **Retention Marketing Specialist job** in **Johannesburg**:

- Grade 12
- 3-Year Degree in Marketing is an advantage
- Minimum of 5 years’ experience in CRM and marketing in an online gaming / sportsbetting environment
- Experience in digital, direct marketing and analytics is an advantage
- Proven track record in managing websites including UX design, SEO, reporting and digital optimisation
- Team player who demonstrates initiative and excellent organisational skills,
- with the ability to operate on a wide range of topics and projects simultaneously
- Knowledge of online gaming industry

If you wish to view additional Gaming, Betting, & Gambling jobs, please click through to our **job** section.



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