Product Market Research Assistant

4 months ago

Johannesburg, South Africa Turbo Diesel Group Ltd Full time

Product Market Research Assistant - Independent Aftermarket Automotive Business Segment.

**Key Responsibilities**:
**Research and Analysis**:
Conduct comprehensive research on the independent aftermarket automotive business segment, focusing on passenger cars, commercial trucks, and construction and mining equipment markets in Africa. Gather data related to market trends, customer preferences, competitive landscape, and emerging opportunities. Data Compilation: Collect and organize relevant data from various sources, including industry reports, market studies, government publications, and online databases. Ensure data accuracy and consistency throughout the compilation process.

**Cataloging and Organization**:
Create and maintain a well-structured database or repository to house the collected data. Develop effective cataloging systems to facilitate easy retrieval and reference of information for analysis and reporting purposes.

**Forecasting**:
Utilize historical data and market trends to develop accurate forecasts for product demand, market growth, and potential challenges. Collaborate with cross-functional teams to align forecasts with business goals.

**Market Segmentation**:
Define and refine market segments within the passenger car, commercial truck, and construction and mining equipment markets. Identify key players, customer segments, and geographical regions for targeted analysis.

**Competitive Analysis**:
Monitor and analyze competitor activities, pricing strategies, and product offerings within the independent aftermarket automotive segment. Provide insights to inform strategic decision-making.

**Reporting**:
Create comprehensive reports and presentations that communicate research findings, insights, and recommendations to internal stakeholders. Present complex data in a clear and understandable manner.

**Collaborative Approach**:
Collaborate with colleagues across departments such as product development, marketing, and sales to support informed decision-making and align research efforts with business objectives.

**Qualifications**:

- Bachelor's degree in Business, Economics, Market Research, or related field. Master's degree is a plus.
- A minimum of 5 years of experience in product market research, with a strong focus on the independent aftermarket automotive segment.
- Proficiency in data collection, analysis, and interpretation.
- Familiarity with relevant market research tools, databases, and techniques.
- Excellent organizational skills and attention to detail.
- Strong communication and presentation abilities.
- Analytical mindset with the ability to derive actionable insights from complex data.
- Understanding of the African automotive market landscape is preferred.
- Proven track record of successful forecasting and data-driven decision support.

Join our team and contribute to shaping the strategies of our independent aftermarket automotive business segment. Your insights will play a vital role in driving our business forward in a dynamic and competitive market.

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