Junior Digital Media Buyer
1 week ago
Ensure we are reaching our volume and cost KPIs
- Work with the Senior Digital Media Buyer to optimize channel mix, ad units and audience in line with volume and cost KPIs
- Identify and run tests on new channels to incorporate into our main channel mix
- Identify best performing creative and work with marketing to optimize creative for best results
- Use data to build high-performing audiences and retargeting strategies
- Set up audience targeting (Lookalike audiences, Custom Audiences)
- Track and reconcile paid media flighting, budgets, and expenses by channel
- Research marketing and media trends across targeted client industries.
- Analyze & recommend campaign adjustments based on performance trends and KPIs
- Media Buying
- this includes PPC/ Display (Google), Social (Facebook, LinkedIn, Instagram, Twitter), Retargeting and programmatic media buying
Bachelor's degree in advertising, marketing, digital media, or similar advantageous
- More than 2 years related experience in digital media - Experience conducting market research to identify the target demographic for specific campaigns and experience building and managing audiences
- Proficiency working across the Microsoft Office Suite
- Strong understanding of (and passion for) current and emerging digital trends, channels, platforms, and technologies
- Proficiency on digital and social channels, including analytics tools
**Job Types**: Full-time, Temporary
Contract length: 6 months
**Salary**: R15,000.00 - R18,000.00 per month
Ability to commute/relocate:
- Durban, KwaZulu-Natal: Reliably commute or planning to relocate before starting work (required)
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