Rmm

The South African Guide-Dogs Association for the Blind provides services to enhance the lives of visually and physically impaired individuals, and children with autism.

Based in Cape Town, the Guide Dogs Association seeks to appoint a

REGIONAL MARKETING MANAGER

The Regional Marketing Manager will deliver on the Region’s marketing and fundraising strategy, plans and income growth, and raise the profile of SA Guide-Dogs Association amongst key external audiences. The incumbent must be comfortable with day-to-day marketing activities, as well as thriving with tight deadlines and delivering challenging fundraising goals.

Core job details for the Regional Marketing Manager are:

- Day-to-day marketing and promotion of GDA programmes: primarily the regional programmes in order to maximise fundraising potential
- Creating response to opportunities through effective campaigning on local, regional and national levels (where required)
- Translating core objectives into communications activity through external media channels and campaigns

The Regional Marketing Manager will be responsible for the following duties:
Strategy and Planning:

- Research market trends and competitors in the NPO category to contribute towards national marketing strategy
- Develop regional strategies and tactics to boost GDA awareness and fundraising potential in line with the national marketing strategy
- Establish regional marketing goals and fundraising targets based on national goals/objectives, past performance and regional market forecasts

Campaign Management:

- Planning and execution of assigned National Campaigns in partnership with Head of Marketing
- Planning and execution of Regional - Cape Town - campaigns with input from Head of Marketing
- Deploy successful marketing campaigns from ideation to execution

Content Management:

- Produce valuable, engaging content for PR, website and social media platforms that attracts and converts our target groups
- Provide opportunities and recommend innovative use of Digital/new media activities in accordance with the POPI Act (SMS, MMS, YouTube, Facebook, Twitter, Instagram etc.)

Strategic relationships and partner with key media players
- Maintain and grow a network of media contacts to leverage all marketing PR opportunities across all media channels
- Maintain regional marketing PR/Media contact list and nurturing those relationships
- Create compelling, newsworthy stories that amplify PR exposure of GDA, our campaigns and activities

Tracking and Reporting:

- Track marketing activity and provide regular updates to management
- Measure and report on the performance of marketing campaigns (financial and execution performance)
- Manage the budget of marketing campaigns and ensure the budget spend is delivering a return on investment

Trusts, Bequests and High-Value Donors:

- Working with Head of Fundraising & Head of PR on Trusts and Bequests where necessary
- Ensure that the regional database remains up to date
- Maintain relationships with CPT high-value donors and bequesters.

The Regional Marketing Manager must meet the following criteria:

- Bachelor’s degree in marketing, business or a related field; or equivalent work experience
- Demonstrable experience in marketing, promotions and event management, together with potential and attitudes required to learn
- Proven experience in identifying target audiences and creatively devising and leading multi-channels marketing campaigns that engage, educate and motivate financial contributions
- A sense of aesthetics and the love for great copy and emotive storytelling in communication
- Up-to-date with the latest trends and best practice in effective charity marketing
- Superb leadership, communication and collaboration abilities
- Strong time management and organisational abilities
- Marketing: strategy, media channels, social media & digital, client relationships, creativity, adaptability, creative writing, interpersonal communication, detail orientated, budgeting, organisation, multi-tasking and problem-solving
- People management: able to build trust-based relationships; clearly communicate requirements, tasks and success measures; present visions and ideas to inspire others; knowing when and how to attribute credit
- Valid driver’s license essential

Must be legally eligible to work full time in South Africa and work full-time in office.