Social Media Marketing Specialist

3 weeks ago

Roodepoort, South Africa Gadget Boss trading as Click now Full time

Are you a creative and tech-savvy individual with a passion for all things social media? We are looking for a Social Media Expert to join our team. If you have a minimum of 1 year of experience in social media marketing, content creation, and audience engagement, we want you to be a part of our dynamic team.

**Responsibilities**:

- **Social Media Strategy**: Develop and execute social media strategies that align with our brand and marketing goals.
- **Content Creation**: Create and curate engaging and visually appealing content for various social media platforms, including text, image, and video content.
- **Audience Engagement**: Foster meaningful interactions with our online community, responding to comments, messages, and user-generated content.
- **Platform Management**: Manage and maintain our social media accounts across platforms such as Facebook, Instagram, Twitter, LinkedIn, and more.
- **Analytics and Reporting**: Analyze social media metrics and user insights to refine strategies and report on performance.
- **Trends and Innovation**: Stay up-to-date with the latest social media trends, features, and tools to keep our social media presence fresh and competitive.
- **Paid Advertising**: Create and manage paid social media advertising campaigns to boost brand visibility and conversion rates.
- **Collaboration**: Coordinate with other teams, such as marketing, design, and customer support, to ensure a cohesive online presence.
- **Content Calendar**: Develop and maintain a content calendar to plan and schedule posts effectively.
- **Brand Consistency**: Ensure brand consistency and messaging across all social media channels.
- **Online Reputation Management**: Monitor and address any potential reputation issues promptly and professionally.

**Qualifications and Skills**:

- **Experience**: A minimum of 1 year of experience in social media marketing and management.
- **Education**: A degree or diploma in marketing, communications, or a related field is a plus.
- **Social Media Platforms**: Proficiency in using and managing various social media platforms.
- **Content Creation**: Strong content creation skills, including copywriting, graphic design, and basic video editing.
- **Data Analysis**: Ability to analyze social media performance metrics and adjust strategies accordingly.
- **Communication**: Excellent written and verbal communication skills.
- **Creativity**: A creative mindset to produce engaging and shareable content.
- **Problem-Solving**: Strong problem-solving skills to address challenges in the social media landscape.
- **Adaptability**: Willingness to adapt to changing trends and audience preferences.
- **Organizational Skills**: Effective time management and the ability to manage multiple social media accounts.
- **Paid Advertising**: Basic knowledge of social media advertising and boosted posts.
- **Customer Focus**: A commitment to delivering a positive online experience for our audience.
- **Self-Motivation**: Self-driven and motivated to excel in a fast-paced environment.

To apply, please submit your resume, a cover letter highlighting your relevant experience and qualifications, and any relevant portfolio or examples of your social media work.

We appreciate all applicants for their interest. However, only those selected for an interview will be contacted.

**Salary**: R5 000,00 - R6 500,00 per month

**Experience**:

- Social media: 1 year (required)

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