Data Analyst

2 weeks ago

Bryanston, South Africa Clockwork Media Full time

If your numerical abilities are off the charts (see what we did there), or you were a proud mathlete at school, we want you But mostly your brain. Clockwork is looking for a Data Analyst to join our dynamic team. Find out if you qualify below.

Our Digital (Web and Social Media) Data Analyst will be responsible for conducting analysis, and guide on activity and design. They will develop analysis and reporting capabilities and monitor performance and quality control processes to identify needed improvements. There would be a key focus on web but also having an eye on social & paid.
- Have proven professional experience as a data analyst.
- Someone who is comfortable rolling up their sleeves to understand the data and customers. You need to be comfortable working in an agile environment.
- Hold strong analytical skills, with the ability to collect, organise, analyse, and decipher information with attention to detail and accuracy.
- Be able to present findings across Social, Paid & Web.
- Have a strong knowledge of reporting and analysis.
- You think about users, not just numbers, understanding the key drivers of audience, content, and engagement.
- You have a desire to learn and enjoy working collaboratively, with a desire to contribute to our culture.
- Website tagging and testing.
- Interrogating and understanding campaign objectives.
- Setting up of insightful dashboards and resolving issues.
- Testing data integration and quality, as well as data integration and processing.
- Determine our target audience behaviour and recommend ways to increase our target audience.
- Advising on data collection and developing data collection plans.
- Identify and define new process improvement opportunities.
- Extract key insights and observations to influence/support business decisions and actions
- Participating in evaluation of digital analytics technologies based on established criteria to satisfy business needs.
- Contributing to the ongoing maintenance of an institutional memory resource so that analysis requests are not repeated without due cause, and analysis recommendations are consistent and not contradictory between projects.
- Obtaining and incorporating benchmark data (internal, external) into reports and analyses for comparison purposes.
- Clearly splitting our correlation and causation, highlighting potential bias on analysis within audience acquisition and the factors that can impact performance.

**Other requirements**:

- Experience in Web Analytics and analytics tools such as Google Analytics, Adobe Analytics, and Google Tag Manager.
- Experience in Social Media analytics tools like Sprout Social would be advantageous.

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