Brand.com Executive

2 weeks ago

Johannesburg, South Africa The Estée Lauder Companies Full time

**Mission**
- Drives the online sales for relevant Brand or Brand Grouping in coordination with Brand(s)’ teams

**Key Responsibilities**

**Develops Online Strategy**
- **Conceptualizes and builds strategies with off-line promotion/activities to drive online traffic**, in coordination with DCM and brand(s)
- In strong relation with the brand and media team, collaborates on media agency briefing for holistic view, and lead online always on strategy
- Is responsible for CRM campaign execution in collaboration with brands and CRM
- Stays abreast of Market as well as Regional competitive activity and trends and investigate new e-commerce opportunities

**Runs e-commerce activities**
- Plans, coordinates and ensures the update and refresh of brand sites
- Tracks Online campaigns performance, including CRM & paid digital media programs, to maximize site traffic / sales and ROI
- In collaboration with the supply chain team **and the brand product manager**, leads the forecasting, demand planning, online customer service aspects of the Affiliate’s brands sites and e-commerce boutiques. Proactively reports strategic and tactical changes to the DP team, and is responsible to quantify demand for the high traffic shopping moments

**Performs online analysis**
- Monitors and analyzes brand site activities, reports feedback and highlight opportunities for optimization
- Follows up on performances and adjusts online strategy accordingly based on local objectives (traffic/reach, conversion, business, consumer journeys, engagement per brand)
- Based on insights, highlights opportunities for optimization and improvement in terms of efficiency and effectiveness

**Qualifications**
- 3+ years’ experience in consultancy or project management + local experience required in Beauty Industry, Ecommerce and/or retail strategy experience

**Job**: Sales

**Primary Location**: Europe, Middle East, Africa-ZA
- **Job Type**: Standard

**Schedule**: Full-time

**Shift**: 1st (Day) Shift

**Job Number**: 229665

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