Nrm Manager

**Responsibilities**
- Leads the creation of market portfolio pricing strategy, development of annual pricing plans/recommended actions and overall management of the local market pricing practice. This includes leveraging Pricing Playbooks & partnering with:

- BU Marketing, Insights and Sales for optimized brand pack-price architecture across key price tiers, thresholds and partitions to ensure pricing attractiveness and competitiveness against consumer penetration, transaction and trade-up goals.
- Sales, Customer Marketing, Category Management & Key Account teams to unlock price point opportunities by channel for category/profit pool growth with customers.
- Commercial & Finance to lead the Commercial Policy implementation including Pricing, Trade terms and conditions, Promotion management. Analyze and identify actions to improve ROI and deliver target Prime Margin for the CU.
- CU Marketing and R&D to capture Innovation price-value opportunities and enhance alignment to brand/CU strategy and overall pack-price architecture goals.
- Finance and S&OP+ team to ensure price recommendations and action inputs are included in Annual Operating Plan and period S&OP+ cycles.
- Report, plan and govern Trade spend (Promotion Management) for the channels and their subchannels in partnership with Sales Teams.- Chair/co-chair the Local market Pricing Council, including integration and co-ordination of fact-based recommendations with S&OP+ Step decision owners (as appropriate) for consult at MBR for final sign off by GM. Ensuring agreed actions are followed through.- Lead the execution, planning and management of agreed Pricing Strategy for the Brand/Portfolio by:

- Partnering with Marketing & Customer Marketing to develop everyday pricing & product mix guidelines by BU for KA teams
- Coordinating the deployment of any cost price increase (CPI’s), providing project management support to ensure agreed actions are executed on time and on budget. Includes managing any requested brand/customer exceptions through S&OP+.
- Analyze External and Internal Pricing Landscape on a periodic basis including:

- Monitoring Retail Pricing Landscape and Pricing status across BU on period basis (e.g., Price Points, Price Tiers, Curves).
- Conducting detailed pricing analysis across channels/pack types for opportunities.
- Tracking competitors and multi-category pricing and pack architecture moves.
- Drive ‘Mix for Growth’, optimizing portfolio Product Mix plans by integrating consumer, customer/channel and financial performance in setting annual mix targets. This includes leveraging Mix Playbooks and partnering with:

- CU Marketing, Sales, Finance, Customer marketing, insights and Category Management to develop product mix targets for Key Account teams. This includes ensuring fact-based marketplace performance from insights/Category Leaderships and financial impacts are considered (with a particular emphasis on Hero SKU growth.)
- CU RM, Sales and Customer Marketing to ensure net pricing/trade incentive programs deliver desired customer and product mix. This includes ensuring net pricing plans are consistent with growing/maintaining NSV against our Hero SKUs.
- CU Marketing, Sales, Customer Marketing, and Key Accounts to analyze and deploy Range Efficiency/SKU optimization opportunities by channel.
- Drive Governance process for trade spend at market level and monitor compliance with the Sector Trade Investment Policy.
- Manage the day to day activities of the Trade Spend lead (where relevant) ensuring all the pricing objectives of the business are met.
- Own promotional and CDA operations process (ROI, budget, competitive monitoring, approvals, tactical proposals etc).
- Support the development of pricing tactics that deliver strong ROI, with tight budgetary discipline, flawless price operations and timely accurate periodic reporting.
- Lead system, tools, frameworks, and process development for all levers of revenue management and cascade to markets through the appropriate forums.
- Transition process management to CU resources at early stages
- Asses annually the estate of capability by market and develop an action plan to close the gaps
- Comply with the Sector resources on best-practice information tool development and support the organization in local customization and implementation of these tools.
- Continuously train PEP System Marketing, Sales, Finance Planning and RM Managers in RM methods and processes.

**Qualifications**
- 10+ years experience across Sales, Commercial and Finance, Beverage experience is an advantage
- 5+ years relevant experience in NRM
- Proven & confident influencer at all levels in the business
- Ability to articulate complex concepts in clear, simple & logical terms & build compelling presentations & professional communications (in English language)
- Ability to communicate at all levels of the organization and functions given frequent interactions with the Leadership team across all CU & Distr