Visual Merchandiser

2 weeks ago

Cape Town, South Africa Crocs South Africa Full time

**Operational duties**:

- Responsible for brand visibility in retail and trade marketing environments.
- Analysing own and competitor product offerings, sell-through and customer trends.
- Weekly store visit feedback and analysis.
- Conducting bi-weekly store audits.
- Coach, train, and provide feedback to retail operations, and sales team on what is observed.
- Become the brand product expert.
- Implement and oversee the retail and wholesale training program: create seasonal product training guides. (VM and Product)
- Ensure a national training standard is set for all training sessions conducted and measured accordingly. (VM and Product)
- Work with Merchandise Planner on product flow and storytelling.

**Retail Merchandising**:

- Create and implement a creative visual merchandising strategy for seasonal campaigns and product flows.
- Adapt global the VM guidelines to local markets needs.
- Implement the VM guidelines across all stores: ensure consistency and standardisation.
- Develop and coordinate in-store VM and POS visuals.
- Work with Marketing and Merchandise Planner to align in-store POS with seasonal product and campaigns.
- Create appealing and eye-catching visual displays that lead the customer through the entire store.
- Project management for successful seasonal campaign rollouts.
- Liaise with suppliers to develop and produce POS and displays and ensure all brand guidelines are met in production (creative briefing, quotes, delivery, deadlines).
- Monthly VM and campaign reporting on execution and effectiveness.
- Annual site surveys for retail doors.
- Manage POS inventory an oversee new POS production.
- Brief retail staff to ensure correct product placement in-stores.
- Assist Marketing in promotional events from concept to implementation and post-event reporting.
- Assistance with the co-ordination of the retail roadshow material and operations.
- Ensure seamless monthly campaign communication with retail staff.
- Monitor costs and work within budget given by Marketing Manager.
- Manage design and production for ad-hoc retail sales elements.

**Trade Marketing**:

- Work with National Sales Manager, Marketing Manager on trade marketing strategy and key account plans (budgets & priorities).
- Responsible for how the brand is represented in stores.
- Ensure brand visibility on store floors and coach and provide feedback to sales teams.
- Assist with project management of SIS fit-out (design installation & marketing graphics).
- Coordinate in-store branding elements for key accounts: manage logistics, design, and development.
- Create custom VM toolkits for key accounts according to GTM calendar and product intake.
- Product and VM training for sales teams.
- Plan and execute new account launches in-store with relevant POS and VM.

**Critical Competencies**
- Tertiary education: Marketing/ advertising diploma/ administrative diploma / visual merchandising.
- 1-2 years experience in similar role.
- Valid drivers license and own vehicle essential.
- Ability to travel (locally).
- Knowledge of current visual merchandising trends and best practices.
- Experience in retail environment.
- MS Office proficiency.
- Understanding of retail brands, specifically in the fashion, footwear, and apparel industry.
- Creative and innovative thinker.
- Attention to detail and consistency.
- Be a brand ambassador in terms of communicating the brand personality and attitude in all environments and being passionate about product.
- Enthusiastic, energetic, and confident communicator.
- Ability to analyse sales merchandising reports and survey results.
- Excellent listening, verbal, and written communication skills - ability to take in information for feedback purposes, present and articulate ideas.
- Strong commercial awareness.
- Strong customer-first service focus and flexible in approach.
- Self-motivated and proactive.
- Good time management, multi-tasking, and planning skills
- Ability to work independently and as part of a dynamic, diverse team.
- Weekly store visits.

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