Salesforce Journey Builder

We are on the lookout for a Salesforce Journey Builder to:

- Create & implement personalized messaging across multiple channels.
- Drive business objects (Merchandise SBUs/Commercial) and design campaign journeys.

**Key Responsibilities**:
1. **Marketing Cloud **Utilization**
- Utilize Marketing Cloud tools and scripting language where needed to deliver dynamic and personalized content through various digital communication channels.
- Understanding of data and the data flows in and out of Marketing Cloud.

**2. **Template Development and Optimization**
- Implement innovative designs and solutions, including mobile-responsive designs, to enhance the visual appeal and usability of assets.

**3. **Quality Assurance (QA)**
- Perform QA testing to ensure proper functionality of automations, landing pages, journey setups.

**4. **Performance Measurement and Enhancement**

Measure and enhance performance characteristics such as open rates, click-through rates, and content engagement using A/B testing and other methods**5. **Campaign Execution**
- Creation and manipulation of data to deliver personalized and segmented campaigns.
- Support the tagging of marketing URLs using Google Analytics, utilizing URL shortening utilities for promotion within digital communications

**6.** **Advice and Collaboration**

**Experience**:
**Qualification**:

- A completed 3-year diploma OR bachelor's degree, preferably in Marketing OR Communications OR related field

**Knowledge**:

- Intermediate knowledge of HTML, AMP Script and SQL.
- Retail industry knowledge an advantage.
- Strong understanding of testing, analysis and optimization, targeting, segmentation and personalization

**Skills**:

- Sound analytical & problem-solving skills
- Ability to influence and collaborate across all levels of the business with regards to customer centric marketing concepts and best practices.
- Stakeholder management and very strong interpersonal skills
- Effective conflict management and assertiveness skills
- Strong planning and organizing skills while being flexible and agile
- Meticulous attention to detail
- Effective communication skills
- Be resilient
- Take iniative
- Innovative and solution-orientated

**Technical Skills**
- Execution of Automation
- Journey Flows
- CDP Data Management
- Other digital communications initiatives using Salesforce Marketing Cloud