Digital Content Producer

2 months ago

Johannesburg, South Africa Primedia Recruiter Full time

Key purpose of the role
Digital content producers generate and curate multimedia content for digital platforms, aiming to grow and engage online audiences while deepening their connection with the 947 brand. In line with strategy, they create content-sharing opportunities and enhance brand visibility and talkability. Key outputs/accountability
Produce exceptional visual social media content, focusing on YouTube, TikTok, Instagram, and website videos.
Deliver content that resonates with and captures the attention of the 947 digital audience.
Create social media content that effectively encapsulates the essence of the brand, ensuring alignment with the overall strategy.
Work with the commercial department to execute sold campaigns consistent with the brand’s identity.
Provide content support to key brand marketing campaigns, enhancing their impact across digital platforms. Educational qualifications and experience
Bachelor’s degree in media studies, communication, journalism, or a related field (or equivalent practical experience)
Three to four years of experience in digital content creation with a proven track record of success in growing audiences, particularly on social media platforms such as YouTube, TikTok, and Instagram
Three to four years of experience managing social media platforms (Facebook, Twitter, Instagram) for a brand, including content strategy, posting, and community engagement
Experience in a digital content creation environment within broadcast media
Proficiency in identifying compelling photo and video angles and editing content under tight deadlines
Experience in writing short articles, blurbs, and social copy in a consistent brand voice
Audio production experience is a strong advantage
Required skills
Comprehensive understanding of all social media platforms, with a strong focus on visual content execution - photography and video
Ability to deliver on brief and troubleshoot effectively in real-time
Understanding of SEO principles
**Visual storytelling and creativity**: Proficiency in crafting narratives with an eye for composition, pacing, and rhythm to engage audiences
Capability to pitch and execute creative digital content ideas efficiently
Skill in translating radio content into social media content that resonates on digital platforms
Excellent interpersonal skills
Strong networking and relationship-building abilities to develop and maintain a content database
Knowledge of current affairs, pop culture, and internet trends
Proficiency in social media reporting, with the ability to derive actionable insights from analytics
Attributes
Strong communication skills
Strong online visual sense and aesthetic
Curious, energetic, and creative with a flair for storytelling
Eager to explore new editing techniques, features, and trends, and incorporate them into brand content
Innovative and trend-spotting abilities
Flexible and adaptable
Resilient and composed under extreme pressure
Ability to work independently and collaboratively with other departments and digital content producers
Responsible and accountable
Disciplined in meeting and exceeding deadlines
Attentive to accuracy and detail
Focused and driven
Willing to speak up when things are not working

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