Integrated Marketing Data

2 days ago

Cape Town, South Africa Brown-Forman Full time

**Meaningful Work From Day One**
- This role supports the Eurasia IMEA Integrated Marketing Communications (IMC) team by helping to track and analyze the impact of Eurasia communications programs.
- This role will demand familiarity with the basic marketing measurements, data sources and analytics platforms developed to evaluate media programs.
- This role incorporates social listening tools and other digital analytics tools to build a full picture of campaign performance and insights.
- This role will use data and analytics to understand the consumer journey across media, social, on-line video, CRM, search, website, data and analytics, content and e-commerce.
- This role also requires strong collaboration skills to ensure metrics and measurement are shared across marketing teams.
- The ultimate goal of this role is to help set metrics, conduct analysis and share learnings from IMC campaigns to the Eurasia business and use data to drive process and culture around continual optimization of content, channel and audience.

**What You Can Expect**:
Works with IMC Managers and IMC Specialists to:

- Set Metrics for Key IMC Campaigns
- Follows Global IMC Center of Excellence (CoE) guidance in setting up pre-campaign metrics and post campaign evaluation.
- Works with the IMC team to ensure the metrics measured are most relevant to brand objectives.
- Considers how campaigns can be used to optimize learning in terms of channel, content and audience including “dynamic optimization” opportunities within platforms.
- Works with our media (TV/ OOH/ Digital) and with other relevant partners to leverage data and analytics capabilities not available internally.
- Follows Global IMC Center of Excellence (CoE) guidance to create consistent and timely campaign effectiveness reporting.
- IMC Optimization & Reporting
- Shares results and best practice with IMC Managers and across the Eurasia IMC team.
- Where possible (in conjunction with IMC Manager) leverages internal data and analytics teams to efficiently generate standard reports (without significant manual reporting)
- Leverages data sources such as search metrics, social listening, competitive data to build a full picture of campaign response and maximize future learnings.
- Data & Analytics: Subject Matter Expertise:
- Supports and trains the IMC team on how to maximize these tools in campaign analysis to build this capability across the team.
- Understands and anticipates Eurasia data gaps and future data and analytics needs and makes recommendations to the IMC Managers.
- The Data & Analytics Specialist role is an active participant in the overall B-F IMC 'community'. Critical stakeholders include:

- Eurasia & Africa IMC Manager & IMENA IMC Specialist to ensure consistency of data and analytics across the Eurasia portfolio and to set key learning objectives.
- IMC Teams: Ensure metrics for campaigns are set in advance and that they understand how data and tools are being used for campaign measurement.
- The Global IMC CoE: Understand global protocols, tools and data that are available and how to use these sources in campaign evaluation. Feedback on data gaps for USA&C and potential future performance analysis needs.
- Media & Creative Agencies: Ensure key analytics learnings are shared with our agencies and discuss how results can be applied in future campaigns.

Implement & Maintain Brown-Forman Product Management System in Ukraine and Russia and expand usage over time:

- Work with Global Content and Marketing Information Director, Marketing Team, and Sales Team on the set-up and implementation of the B-F Product Information Management system. (PIM)

PIM (Product information management) Content
- Ensure high-quality content is correctly loaded into the system under the marketing and sales strategy.
- Seek out global and local content assets to enhance the overall quality of the PIM. Leverage Global Asset management system (BAR+)
- Identify any gaps in PIM assets and work with the marketing and sales teams to close gaps at a market level.

**What You Bring to the Table**
- Undergraduate Degree or higher
- Several years of working client and/ or agency side in media and marketing disciplines.
- Previous experience in analytics, campaign measurement and working with data sources. (Mar-Tech / Ad Tech)
- Experience working across multi countries media landscape and strong knowledge of media channels.
- Experience in working with media and creative agencies in Europe/ Africa/ Asia would be a plus
- Demonstrated analytical thinking across media, social, on-line video, CRM, search, website, data and analytics, content and e-commerce.
- Evidence of project management where strong numeracy and analytical skills are demonstrated,

**Nothing Better in the Market**

Total Rewards at Brown-Forman is designed to engage our people to ensure our sustainable and profitable growth for generations to come. As a premium spirits company, we offer premium and equitable pay & bonus f

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