Freelance Digital Solutions Consultant Mena

5 days ago


Cape Town, South Africa Incubeta Full time

Incubeta is a growth partner for our clients, offering solutions across media, technology, creative and data that address their challenges and move the needle on their businesses. Our mantra is "We don't sell products/services, we solve business problems"

Deepening relationships with existing clients is a key driver for Incubeta's growth so it is vital that we are consistently looking for opportunities to deliver further value to clients (in the form of additional services of course) that will bolster their digital marketing activities, ultimately leading to improved business performance.

To support this growth strategy, Incubeta MENA is looking for Digital Solutions Consultants who will work alongside the client service team in this region to craft & deliver solutions that will drive business value for our clients.

WHAT IS THE PURPOSE OF THE ROLE?

The DSC role will form part of the product specialist & consultancy layer within the MENA Market and as a DSC specializing in Paid Performance Media, you will be primarily responsible for determining the technical scope of new and existing business opportunities and providing digital strategies, marketing, and technology consulting services across Paid Media Channels in order to transform and increase the success of our existing and future customers, primarily leveraging Facebook Business Manager, Smartly, Twitter Ads, Linkedin, Snapchat etc strategies and how they integrate into the Google Marketing Stack (GMP).

You will assist our Key Regional Clients (predominantly in the Travel Vertical) in improving their business processes by combining your knowledge to create best-in-class solutions. You will collaborate closely with paired Subject-Matter Experts (SME's) and with cross-functional teams, such as Sales, Implementation and Client Services to drive customer communications, feature priority, and technical issue resolution, resulting in the best possible customer experience, while scaling our clients' growth and digital maturity.

At its core, a Digital Solutions Consultant requires knowledge of:

- Tracking and Measurement Strategies
- Audience Segmentation
- Campaign Management and Optimisation,
- Media Strategy, Content & Communication Advice
- Conversion Optimisation
- Data Layers
- Advanced Research & Analysis.

While remaining current on global market trends, data privacy, product updates and innovative media strategies.

The Solutions consultant will also assist (when required) the sales team with the commercial structures, product consultancy and technical advice. They will be responsible for delivering frameworks and strategies that will enhance client network, workflows and business results.

PLACE WITHIN ORGANISATION
- Reports to the Client Service Director
- Closely interacts with MENA MD, other Solution Consultants, Client Services, Project Managers and Global Implementation & Delivery Teams.
- Works closely with Platform Partners ie. Google, Facebook / Smartly / Pinterest / Twitter / LinkedIn etc to stay ahead of tech, gain access to beta's & conferences etc.

WORKING HOURS:

- Extended hours or work week to align with the Mena market operating hours i.e. Mena work week is Sunday - Thursday.

KNOWLEDGE AND EXPERIENCE - IMPERATIVE
- At least 8 years' experience in the digital marketing environment.
- Up to date GMP Certifications at Basic and Advanced level.
- Strong in strategic analysis and profound advisory skills.
- Excellent communication skills and the ability to translate customer needs to deliver high levels of satisfaction.
- Proven track record on successful business development.
- Sound understanding of the online advertising industry, knowledge of the underlying technology, major tech providers, agencies landscape and online media buying and selling processes including the programmatic buying landscape.
- Proven knowledge of Incubeta products/services or similar products/services that Incubeta services.
- Strong understanding of all digital marketing channels, ad technologies, cross media solutions and passionate about (ad) technology and how technology can shape the online advertising industry and ecosystem in the benefits of our clients.
- Highly motivated, enthusiastic, goal-orientated and team player.
- Advanced project management skills.
- Native or bilingual proficiency of the English language, understanding of Arabic language is advantageous.
- A people person - comfortable with collaboration and can build internal relationships with cross-functional teams (Sales/Client Services).
- Excellent organisational, and problem solving/decision making skills.

KNOWLEDGE AND EXPERIENCE - ADVANTAGE
- Experience building & optimising feeds for data-driven projects / and or DPL
- Experience working with Facebook Marketing Partners, Example: Smartly or Nannigans to increase investment yield
- Experience working with Basic to intermediate knowledge of Javascript and HTML
- Knowledge of Digital transformation
- 3rd Party tracking solutions



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